Frost & Sullivan Award Recognises Cycleon as Niche Player of the Year in the European Reverse Logistics Market


LONDON, September 7 /PRNewswire/ --

The 2009 Frost & Sullivan Niche Player of the Year Award in the European
reverse logistics market is presented to Cycleon Netherlands B.V. in
recognition of the company's pioneering efforts in the reverse logistics
niche segment. The company has grown astronomically since it's inception in
2005-2006. In 2008, the company's revenue growth rate was an impressive 520
per cent, while its parcel volume growth rate was an equally exceptional
1,121.0 per cent.

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"Cycleon's customers have benefited from its innovative solutions for
end-to-end returns management that help drive customer loyalty throughout the
entire product lifecycle," notes Frost & Sullivan Research Analyst Prasanna
Sriraman. "Covering 27 markets in Europe and powered by a proprietary returns
management system, Cycleon can manage the full complexity of a modern reverse
logistics solution. Higher transparency of returns, extremely low loss rates
and a made-to-order IT platform coupled with high customer satisfaction in
the niche reverse logistics market make Cycleon the deserving recipient of
this award."

Cycleon's solutions span consumer electronics, retail, information and
communication technology (ICT), imaging and printing and medical devices. The
company's best-in-class solution offerings include try-and-buy, warranty,
e-commerce, service parts, product recalls and end-of-life product returns.

"Reverse logistics, which has been seen traditionally as only a cost
driver, has emerged as a value driver, primarily due to Cycleon's efforts at
spreading awareness about the benefits of an efficient reverse supply chain,"
notes Sriraman. "Cycleon has demonstrated to its clients that reverse
logistics has a significant impact on the bottom line, by deriving value out
of returns, and by improving customer loyalty."

The unique selling proposition of Cycleon includes full track and trace,
transparency and control, a proprietary IT system, a hassle-free uReturn
label and strategic tie ups with postal networks to ensure pan-European
coverage.

The proprietary IT system developed by Cycleon allows clients, end-users
and other stakeholders track and trace facility throughout the return
process, complemented by unprecedented rich data. The entire returns process
is carried out in a transparent manner, enabling product visibility at all
stages including transportation, warehousing, sorting and, disposition.

Cycleon offers pan-European reverse logistics solutions as it has tied up
with national postal networks and other logistic network providers, which
makes it easier for consumers to send back their returns. Cycleon provides a
seamless end-to-end returns process by providing a unique uReturn label which
guarantees a hassle-free return process for the customers.

"Cycleon's proprietary IT system for reverse logistics is distinguished
from most companies which use software designed with forward logistics as
their objective," comments Sriraman. "The IT platform, tailor made for
reverse logistics, helps in the effective management of both package and
information flow. The outstanding aspect of the indigenous IT system is the
flexibility to implement tailor made solutions to suit client needs."

Leading companies like Hewlett-Packard, Canon, Brother, Epson, Konica
Minolta, Samsung, Nike, New Balance and Nokia are among its prestigious
clients. To keep ahead of its competitors, the company is currently focusing
on the upcoming markets of e-commerce returns, warranty returns and product
recalls. In terms of product recalls alone, it has already executed numerous
product recalls between 2005 and 2007, among them one of the largest product
recall in the consumer electronics segment.

The Niche Player of the Year Award is presented to a company that has
demonstrated excellence in its market by successfully offering a highly
focused product line within its specific market segment. The Award recognises
the company's dedicated commitment to developing a successful service or
product line in a single segment. Additionally, the company has demonstrated
sound business and marketing strategies to ensure market success.

Frost & Sullivan Best Practices Awards recognise companies in a variety
of regional and global markets for demonstrating outstanding achievement and
superior performance in areas such as leadership, technological innovation,
customer service, and strategic product development. Industry analysts
compare market participants and measure performance through in-depth
interviews, analysis, and extensive secondary research in order to identify
best practices in the industry.

About Cycleon

Cycleon is the only dedicated pan-European reverse logistics company,
developing innovative solutions for end-to-end returns management that help
drive customer loyalty throughout the entire product lifecycle. Covering 27
markets in Europe and powered by a proprietary returns management system,
Cycleon can manage the full complexity of a modern reverse logistics
solution. As part of the RLG Group, Cycleon has the intellectual and
financial backing of a European group of companies specialized in reverse
logistics. Cycleon is committed to developing innovative reverse logistics
solutions that meet changing needs in end-of-life, (out of) warranty,
try-and-buy (distant selling), e-commerce and product recalls.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to
accelerate growth and achieve best in class positions in growth, innovation
and leadership. The company's Growth Partnership Service provides the CEO and
the CEO's Growth Team with disciplined research and best practice models to
drive the generation, evaluation, and implementation of powerful growth
strategies. Frost & Sullivan leverages over 45 years of experience in
partnering with Global 1000 companies, emerging businesses and the investment
community from more than 35 offices on six continents. To join our Growth
Partnership, please visit http://www.frost.com.

Contact:
    Catherine Brassell
    Promotions Coordinator - EMEA
    Best Practices
    catherine.brassell@frost.com
    P: +44-207-915-7867
    www.frost.com



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