NEW DELHI, September 7 /PRNewswire/ --     IndiaMART.com, India's largest online B2B marketplace, has appointed
Quasar as its digital agency on record. It will be responsible for
IndiaMART's digital marketing campaigns, media planning and media buying.
Quasar, which is a WPP company, has been selected after a vigorous
multi-agency pitch.

IndiaMART.com connects global buyers with suppliers through business
directories, online product catalogs, buy-sell offers, industry specific
marketplaces, printed media and trade shows participation. IndiaMART.com has
been ranked India's No. 1 online B2B marketplace by the Internet and Mobile
Association of India (IAMAI) in its recent study done on Information,
Communication & Technology (ICT) usage among Micro, Small and Medium
Enterprises (MSMEs). The independent market research, with special focus on
online B2B marketplaces, accords over 85 percent preference for IndiaMART
among B2B suppliers who go online, and who were interviewed by IAMAI. The
study also states a 60 per cent market share for IndiaMART.com in India.

Mr. Dinesh Agarwal, Founder and CEO, IndiaMART.com said, "Being the most
effective, accountable and transparent media for our business, Internet is an
integral part of our marketing mix in reaching out to our target audience.
With the emergence of social media, we are looking at Internet in a big way
to consolidate our leadership position further. Quasar has shown sound
understanding of our business and proposed scalable and performance driven
solutions. Their proven expertise in the space will help us in reaching out
to our target audience more comprehensively and effectively."

Quasar Media has Microsoft, Monster.com, VISA, Kingfisher Airlines,
Maruti Suzuki, GE and MakeMyTrip.com in its client list and is one of India's
largest digital services agency. "We recognize IndiaMART's leadership in the
digital B2B space and I am sure Quasar's vast knowledge and leadership in
digital services will create a successful partnership in achieving
IndiaMART's continued leadership in the B2B space", says Mr. Deven
Dharamdasani, Business Director, Quasar.

About IndiaMART.com

IndiaMART.com is India's largest online B2B marketplace
connecting global buyers with suppliers through business directories, online
product catalogs, buy-sell offers, industry specific marketplaces, printed
media and trade shows participation.

Founded in 1996, the company has a presence in over 100 cities
pan-India. With approximately 1000 employees, IndiaMART.com offers an
extensive range of value-added products and services to over 500,000 members
and over 5 million global buyers across industries and verticals.

IndiaMART.com has won numerous awards over the years including
Red Herring 100 Asia & Emerging India and the company has been widely covered
by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld, Economic
Times, Financial Express, etc. Its existing investors include Intel Capital
and Bennett, Coleman & Co. Ltd (Times Group), India's largest print media
group.

For more information, please visit:
http://www.indiamart.com/press-section/

About Quasar

Quasar Media, part of Smile Interactive Group is one of the
leading digital media services companies in India. It has a strong base of
media services and technology. Committed to drive the digital media industry
in the country it has a capability to give 360 degree services to client in
the area of Digital Advertising. Digital advertising is expected to be a USD
560 million industry by 2009 with over 7% market share of the total
advertising.

For more information, please visit: http://www.quasar.co.in

Media Contacts
    IndiaMART.com
    Arun Tyagi
    Marketing and PR
    M:  +91-9711003832
    T : +91-120-3911000
    F : +91-120-2424943
    E : pr@indiamart.com

    Quasar
    Deven Dharamdasani
    Business Director
    M:  +91-9818286898
    T : +91-11-124-29240213
    F : +91-11-124-29240254
    E : devend@quasar.co.in