BERLIN, September 8 /PRNewswire/ --

- Brightcove platform drives increased user engagement and site traffic
for Germany's most widely-read weekly newspaper

Brightcove Inc., the leading online video platform, today announced that
ZEIT ONLINE has selected the company's platform to deliver a more engaging
and user-friendly online video experience for Germany's most widely-read
weekly newspaper, Die Zeit. With Brightcove, ZEIT ONLINE will have the
ability to tightly integrate its advertising-supported video with other
online content as well as extend its audience reach by giving website
visitors the ability to share and embed videos on third party distribution
and social media outlets.

"As the clear leader in the industry, Brightcove provides everything we
need to publish, distribute and monetize our online video content," said
Christian Ropke, managing director of ZEIT ONLINE. "Video performance and
quality are key factors in the success of our online video initiatives, and
Brightcove's track record in both areas is unmatched. Brightcove's open
platform approach and developer resources also enable us to develop new,
highly-customized experiences that integrate online video with other website
features, which helps to keep visitors on the site longer."

With Brightcove, ZEIT ONLINE has access to the most comprehensive and
advanced features for publishing and distributing online video content and is
able to provide a high-quality, interactive and engaging user experience.
Brightcove's advanced sharing features also enable the organization to
rapidly expand its online audience in Germany and Europe through third-party
distribution and social media outlets. Additionally, Brightcove's ease of
integration with leading advertising networks and servers has enabled ZEIT
ONLINE to expand its monetization strategy with new online video advertising
opportunities.

"Die Zeit has tremendous brand recognition and has built a substantial
online audience through its innovative approach to multichannel publishing,"
said Jeremy Allaire, Brightcove chairman and chief executive officer. "We are
excited ZEIT ONLINE has chosen the Brightcove platform to help extend its Web
video offerings and grow its advertising-supported online video business."

About Brightcove

Brightcove is an online video platform. Media companies, businesses and
organizations worldwide use Brightcove to publish and distribute video on the
Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business
with offices across North America, Europe and Asia. For more information,
visit http://www.brightcove.com.