PARIS, September 9 /PRNewswire/ --     Alcatel-Lucent (Euronext Paris and NYSE: ALU) today announced
a competition led by its touchatag(TM) venture in which software developers
compete in the creation of the most innovative Near Field Communications
(NFC) urban game for mobile phones. Competition winners will receive a total
of EUR5000 in cash prizes.

Called the "Vienna Jungle Scrum," (http://www.touchatag.com/a1contest/) 
the competition is one component of mobilkom austria's A1 InnovationDays 
2009, taking place on September 26 and 27, and is intended to motivate 
developers around the world to create new mobile applications using Near 
Field Communications Technology (NFC). The competition challenges creative
designers and software developers to use the historic city of Vienna as a 
backdrop to create an innovative urban game.

Urban gaming is a fast growing trend made possible by various
mobile technologies, such as Global Positioning Services (GPS) and Near Field
Communication (NFC). Sometimes called location-based games, the games use
widespread urban spaces for their play. Games can vary from fast-paced
point-to-point races, to treasure hunts and problem solving challenges, to
interactive tours of historical, cultural and other points of interest.
touchatag(TM) makes urban gaming more exciting by providing a simple form of
augmented reality: places, people and things can be linked to online
information via simple, adhesive RFID tags which can then be read with an
NFC-enabled phone. By sponsoring the Vienna Jungle Scrum as a mobile urban
game challenge, Alcatel-Lucent seeks to fuel increased creative use of NFC
technology.

The Vienna Jungle Scrum (http://www.touchatag.com/a1contest/)
challenge is sponsored by Alcatel-Lucent. Registration is open to software
developers worldwide until September 18, 2009. Complete details about the
competition, rules and selection criteria as well as how to register for the
challenge, can be found at: http://www.touchatag.com/a1contest/index.html.
For information on the A1 InnovationDays 2009 follow:
http://www.a1innovations.at

"With touchatag(TM) participating in A1 InnovationDays 2009 we
are seeking to inspire innovation and add value for our mobile users," said
Hannes Ametsreiter, CEO mobilkom austria and Telekom Austria. "Vienna is the
perfect location to host this urban challenge. The city's long history and
mix of modern elements will motivate developers to create innovative
applications that are specifically designed for Near Field Communication and
the mobile network."

"Stimulating developers to create mobile applications
utilizing leading edge NFC technology is part of our goal to leverage mobile
devices and networks in new and exciting ways," said Harald Himmer, Head of
Alcatel-Lucent business in Austria. "The sponsorship of the A1 InnovationDays
2009 demonstrates our commitment to developing ecosystems to foster
innovation and building mobile entertainment applications desired by users."

About touchatag(TM)

touchatag is an on-line service that includes a catalogue of
contactless services, readers and tags that enable network operators and
enterprises to invoke payments, loyalty and coupon services using, RRID/NFC
technology. touchatag utilizes a managed services approach to bundling
multiple applications onto one contactless card. Developers and enterprises
can create new applications using the touchatag API.

About Alcatel-Lucent Ventures

Alcatel-Lucent Ventures is a new business innovation engine
within Bell Labs, focused on capturing value via venture investment. The
team's investment strategy has three areas of focus, incubation and
commercialization of internal ventures, strategic venture capital investment
and joint ventures.

mobilkom austria - Leading Austrian Mobile Operator

With almost 4.6 million customers and a market share of 42.3%,
mobilkom austria is Austria's leading mobile operator. Founded in 1996, the
company offers comprehensive mobile solutions, from voice telephony and data
services to mobile business and payment solutions, through the brands A1, bob
and Red Bull MOBILE. mobilkom austria is part of the Telekom Austria Group
and has more than 2,100 employees in Austria. Chairman is Dr. Hannes
Ametsreiter, who is also CEO of Telekom Austria and member of the board of
GSM Association (GSMA).

In the fiscal year 2008 mobilkom austria achieved a turnover
of EUR 1,668.0 million, an adjusted EBITDA of EUR 600.7 million and an
operating profit of EUR 352.3 million.

Innovation leader

Innovations for the customers and collaboration with the best
technology and solution partners take first place at mobilkom austria.
Milestones include: introduction of the world's first network security
solution for mobile internet (2008), launch of the world's first commercial
NFC services (2007), launch of m-Parking (2003), ÖBB mobile ticket as the
first genuine m-commerce application (1999).

About Alcatel-Lucent

Alcatel-Lucent (Euronext Paris and NYSE: ALU) is the trusted
partner of service providers, enterprises and governments worldwide,
providing solutions to deliver voice, data and video communication services
to end-users. A leader in fixed, mobile and converged broadband networking,
IP technologies, applications and services, Alcatel-Lucent leverages the
unrivalled technical and scientific expertise of Bell Labs, one of the
largest innovation powerhouses in the communications industry. With
operations in more than 130 countries and the most experienced global
services organization in the industry, Alcatel-Lucent is a local partner with
a global reach. Alcatel-Lucent achieved revenues of Euro 16.98 billion in
2008 and is incorporated in France, with executive offices located in Paris.
For more information, visit Alcatel-Lucent on the Internet:
http://www.alcatel-lucent.com