LONDON and SAN BRUNO, California, September 25 /PRNewswire/ --

- Nomis Price Optimiser to Serve as the Bank's Comprehensive
Customer-Centric Pricing Solution for Unsecured Loans

Nomis Solutions, the leader in Profit-based Pricing for banking and
finance, today announced that Abbey, has adopted the Nomis Price
Optimiser(TM) for Personal Lending. The sixth largest bank in the United
Kingdom embarked on this initiative to support its strategic vision to better
serve customers through a better understanding of their needs and using this
insight to make more informed decisions in its unsecured loans business.

The benefits of using this more advanced, rigorous and customer-centric
approach to pricing includes the ability to acquire and retain more
customers. Abbey's team will access the award-winning Nomis Price
Optimiser(TM) in a reliable, secure and high performance hosted environment.
They will also gain the dedication and expertise of Nomis Solutions' team who
manage the hosting, configuration, maintenance and administration of the
solution.

"While many banks talk about becoming more customer-centric, Abbey is
clearly a customer-driven organisation by adopting initiatives and
technologies that will enable them to get closer to their customers," said
Lawrence Whittle, managing director and vice president international at Nomis
Solutions. "We are excited to help the Consumer Finance team take their
business to the next level of performance and build a set of best practices
and success criteria that can be applied throughout the rest of the
organization."

About Nomis Solutions

Nomis Solutions is the recognised leader in Profit-based Pricing for
banking and finance. Powered by price optimisation technology, Profit-based
Pricing is an innovative approach that enables executives to strategically
use pricing to achieve improved financial results, gain insight into customer
preferences, and support compliance. The award-winning Nomis Price
Optimiser(TM) Suite is a set of business solutions that combines pricing
analytics, optimisation, and execution into a comprehensive pricing strategy
and process.

The suite includes specific solutions for personal lending, motor
finance, mortgage, cards and deposits. Each solution delivers quick
time-to-benefit, increases profits and market share by 10-20%, and provides
valuable insights about how customer preferences impact product and portfolio
performance, within a strong compliance framework. Select customers include
Abbey, AmeriCredit, Ford Motor Credit Company, GE Money, HBOS plc, and WaMu.
Nomis Solutions is headquartered in San Bruno, CA, USA, and in London, United
Kingdom. Visit www.nomissolutions.com or contact us at
info@nomissolutions.com or +44-20-7031-8274.

Nomis Solutions and the Nomis Price Optimizer Suite are trademarks or
registered trademarks of Nomis Solutions, in the United States and in other
countries. Other product and company names herein may be the trademarks of
their respective owners.

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