LONDON, September 22 /PRNewswire/ --

- PR Newswire Named Official Newswire Service for ad:tech London

dmg world media and PR Newswire have announced a partnership that names
PR Newswire, the official newswire service for ad:tech London, enabling
exhibitors and visitors to take advantage of PR Newswire's communications
services and access breaking digital media industry news.

To view the Multimedia News Release, please click:
http://www.prnewswire.com/mnr/prne/adtech/37547/

The partnership, effective immediately, will allow exhibitors to
distribute press releases over PR Newswire's vast distribution network, which
includes delivery to PR Newswire's public website, http://www.prnewswire.com,
and media-only website, PR Newswire for Journalists (PRNJ),
http://www.prnewswire.com/media, as well as on the ad:tech London website,
http://www.ad-tech.com/london. PR Newswire will provide each exhibitor the
opportunity to promote its involvement in the 2009 event via a complimentary
news feed of releases issued by PR Newswire to the ad:tech and PR Newswire
websites and discounts on national and European news distribution and
multimedia services. Exhibitors wanting to take advantage of these services
can send their release at any time prior to or during the show to
adtech@prnewswire.co.uk.

Exhibitors, visitors and the media can visit the news section of the
ad:tech website (http://www.ad-tech.com/london/adtech_london_pr_archive.aspx)
to find information on the conference, which will take place at Olympia's
National Hall in London from September 22-23, 2009.

"Our agreement with PR Newswire enables exhibitors at ad:tech London to
maximise their participation in the event by providing a multimedia
communications platform for raising their profile in the media and
communicating their news directly to their key target audiences, worldwide,"
said ad:tech's Event Director, Christophe Asselin. "The offering also helps
transform ad:tech London's website into a focal point for gathering important
information about the digital media industry, not just during the conference
month, but for the rest of the year."

"As the official newswire service for ad:tech London, PR Newswire
welcomes the opportunity to serve as the communications hub for all breaking
news from this extremely prestigious digital media event, including product
launches, project developments, corporate initiatives, and industry ideas and
innovations," said Lisa Ashworth, CEO, PR Newswire EMEAi.

About PR Newswire

PR Newswire (http://www.prnewswire.com/) is the global leader in
innovative communications and marketing services, enabling organisations to
connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence,
targeting, and measurement services, PR Newswire helps corporations and
organisations conduct rich, timely and dynamic dialogues with the media,
consumers, policymakers, investors and the general public, in support of
building brands, generating awareness, impacting public policy, driving
sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR
Newswire connects customers with audiences in more than 170 countries and in
over 40 languages through an unparalleled network of offices in 16 countries
across North and South America, Europe, Asia, and the Middle East, and via
unique affiliations with the leading news agencies across the globe. PR
Newswire is a subsidiary of United Business Media Limited, a leading global
business media company that serves professional commercial communities around
the world. For more information, go to http://www.unitedbusinessmedia.com.

About dmg world media

dmg world media is an international trade show producer with principal
operations across North America, Europe and Asia. dmg world media is a
wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT).
Additional information on dmg world media can be found at
http://www.dmgworldmedia.com

About ad:tech London

Dedicated exclusively to Interactive Advertising and Marketing
Technologies such as Search Engine Marketing, Email Marketing, Mobile
Marketing and E-Commerce, ad:tech London is the only event in the UK that
gives its visitors from blue-chip companies and SMEs the opportunity to
investigate a complete range of end-to-end interactive advertising and
marketing solutions. ad:tech London is a unique opportunity for CEO,
brand/product managers, marketing directors, media planners/buyers, creative
directors, PR manager, campaign managers, agency executives and marketing
service providers to reveal latest trends and market figures, share best
practices, address industry challenges and further understand how digital can
generate results that translate directly into increased performance and ROI.

http://www.prnewswire.com

Contact:
    Samantha Proctor
    Director of Marketing Communications EMEA / Multimedia Product
    PR Newswire Europe
    Phone +44-20-7454-5115
    http://www.twitter.com/Sam883/
    samantha.proctor@prnewswire.co.uk