SAN FRANCISCO, September 22 /PRNewswire/ --

Game Developers Conference China (GDC China) has assembled an esteemed
lineup of speakers from noted industry players including Blizzard
Entertainment, creators of World of Warcraft, Maxis, creators of Spore and
The Sims, Dice EA, creators of Mirror's Edge, and many more. GDC China
presented by Think Services, a division of United Business Media, will take
place at the Shanghai Convention Center, October 11-13 of this year.

Chris Hecker will be presenting a session on the challenges and meaning
of user-generated content in Spore, Colt McAnlis of Blizzard will be
addressing the technical challenges of generating and affixing art to the
massive terrains of World of Warcraft, and Tobias Dahl and Mikael Lagre of
Dice EA will discuss the unique task of creating a robust perspective for
Mirror's Edge, a game emphasizing fluid first-person movement and
perspective. Professionals from Activision, Take Two Asia, Volition and
Ubisoft Chengdu will be among the full roster of speakers presenting varied
and informative talks.

Headlining the solid roster of speakers is Jordan Mechner, the
accomplished game designer, programmer, screenwriter, and creator of Prince
of Persia who will be providing a keynote lecture titled "Prince of Persia:
20 Years From Game to Film." The list of featured speakers at GDC China
includes:

From Evolution to Revolution: Upgrading the Graphics Engine of EVE Online
    Speaker: Halldor Fannar (CTO, CCP)

    Texturing Massive Terrain
    Speaker: Colt McAnlis (Programmer, Blizzard Entertainment)

    Meaning, Aesthetics, and User-Generated Content
    Speaker: Chris Hecker (Formerly Technology Fellow at Maxis)

    Preparing a Leading Chinese IP for Videogame Development - the Daomubiji
     Case Study
    Speakers: James Zhang (President/CEO/Founder, Concept Art House), Matthew
     Le Merle (Chairman, Concept Art House), Xu Lei (Author, Daomubiji), Xuan
     Li (Development Director, Concept Art House), Ken Chou (Creative
     Director, Concept Art House)

    Workflow Methods for the Environment Artist
    Speaker: Ray Tylak (Art Production Manager, Ubisoft Chengdu)

    Creating First Person Movement for MIRROR'S EDGE
    Speakers: Tobias Dahl (Senior Lead Animator, Dice EA), Mikael Lagre
     (Engineer, Dice EA)

    Dubbing Design and Setting Up the Auditory Atmosphere in Games
    Speaker: Peng Meng (Sound Designer, Composer)

    Designing Sound for Games in China
    Speaker: Jie Yang (Sound Director, Virtuos)

    Squeezing Every Drop Of Performance Out Of The iPhoneSpeaker: 
     Noel Llopis (Founder, Snappy Touch)

    Panel Discussion: Chinese Indie Game Outlook and Opportunity
    Speaker: Billy Hsu (CEO, DJL Worldwide) & Tony Chen (Online Business
     Development Manager, Take Two Asia)

    How to Prepare Your Studio/Game to Attract Investors/Publishers?
    Speaker: Kevin Li (Exec. Director of ACTIVISION China)

    Agile Game Development with Scrum Tutorial & Certification
    Speaker: Clinton Keith (Founder, Clinton Keith Consulting)

    Maximizing Art Production with Effective Art Pipelines
    Speaker: Kelly Snapka (Art Director, Volition, Inc.)



"GDC China approaches head-on the challenges and exciting opportunities
of one of the world's most bustling and growing regions for games," says
Megan Scavio, GDC China event director. "We're honored to have a
cross-section of local and international developers representing some of the
most dynamic and influential studios and games today. GDC China is on the
forefront of an exciting future for game development in the East."

For more information on the 2009 Game Developers Conference(R) China,
please visit www.gdcchina.com.

About the Think Services Game Group

A core provider of essential information to the professional game
industry, the Think Services Game Group offers market-defining content, and
drives community through its award-winning lineup of print, online, event and
research products and services. These include Game Developer Magazine, Game
Developer Research, the Webby Award-winning Gamasutra.com,
GameCareerGuide.com, WorldsInMotion.biz and other Gamasutra Network websites,
the Game Developers Conference(R), the Game Developers Conference(R) Austin,
the Game Developers Conference(R) Europe, the Game Developers Conference(R)
China, the Game Developers Conference(R) Canada, GDC Mobile, the Game Career
Seminars, the Independent Games Festival and Summit, and the Game Developers
Choice Awards. To learn more, visit www.tsgamegroup.com

About Think Services, a division of United Business Media

Think Services connects specialized communities worldwide using
educational events, consulting, training, certification, membership, and
innovative media. Providing comprehensive opportunities for people to learn
from, network with, and inspire each other, Think Services builds strong
brands and works within communities to foster a unique affinity with its
products and services. The division's flagship products include the Game
Developers Conference, the Webby Award-winning Gamasutra.com, Game Developer
magazine, the International Customer Management Institute (ICMI), and HDI.
Think Services is a subsidiary of United Business Media, a global media and
marketing services company with a market capitalization of more than $1.6
billion. To learn more, visit www.think-services.com.

Contact: Audrey Shen
    Think Services, a division of United Business Media
    +86-21-62787488-8701
    ashen@ubmtechnology.com.cn

    Ben Veechai, North America
    +1-415-947-6280
    bveechai@think-services.com