VICTORIA, Canada, September 22 /PRNewswire/ --     Neverblue, a premier global lead generation network, announced today that 
it has signed an exclusive performance agency agreement with Perfectmatch. 
The agreement deepens the relationship between the two companies and names 
Neverblue the exclusive agency for Perfectmatch in the UK. Featured in 
Hollywood movies, and in mainstream media, Perfectmatch is a world renowned 
relationship and dating service. The deal emphasizes the fact that smart 
leading brands are aggressively going global with performance marketing.

"Neverblue has a successful track record taking leading online dating
advertisers international through performance marketing," said Hakan 
Lindskog, President and CEO, Neverblue. "We are confident that our team has 
the industry knowledge and experience to continue to deliver profitable 
results for dating advertisers worldwide."

In the last year, Neverblue and Perfectmatch have seen impressive results
and a relationship that has steadily improved thanks to targeted performance
marketing efforts, open communication and a heavy focus on ROI. Perfectmatch
has made bold investments into international CPA marketing campaigns, while
Neverblue has facilitated their ability to deliver new members in a 
controlled and effective manner.

"Working with the Perfectmatch team is a blast," stated Ryan Gerhardt,
Neverblue's Business Development Manager. "Perfectmatch has taken a very
unique approach to integrating the brand into mainstream film and television
and Neverblue is ready to grow the brand into the UK."

"We are excited to have strengthened our partnership with Neverblue by
working with them internationally. These new markets have tremendous 
potential that will produce long-term benefits for both our businesses," 
said Duane Dahl, President, Perfectmatch. "Neverblue is investing in Europe 
on our behalf, which will decrease the amount of risk that is typically 
involved with entering new marketplaces," continued Duane.

About PerfectMatch

Perfectmatch.com(R) (Perfectmatch), a leading online dating and
relationship service, is the best approach for adults seeking successful,
lasting relationships. It is the only online dating and relationship service
to offer the Duet(R) Total Compatibility System (Duet(R)), co-developed by
renowned relationship expert Dr. Pepper Schwartz.

About Neverblue

Based in beautiful Victoria, British Columbia, Neverblue is a premier
global lead generation network that delivers millions of profitable customers
to clients from all over the world, including members of the Fortune 
1000(TM). Neverblue is a wholly-owned, Canadian subsidiary company of 
Vertrue Incorporated, an US$800 million Internet direct marketing services 
company.

http://www.neverblue.com

For further information: Media Contact, Breanne Storey, Marketing &
Communications Specialist, Email: pr@neverblue.com, Phone: +1-250-386-5323
x276, Cell: +1-250-858-5323