LONDON, September 23 /PRNewswire/ --

- 22-23 September 2009, London Olympia

The much anticipated launch of Simply.com from internationally acclaimed
Dada.pro brings together simplicity and best practice user experience with
revolutionary targeting technologies, designed to work together to achieve
the greatest returns on advertising investments.

This month ad:tech (http://www.ad-tech.com/london/adtech_london.aspx),
the leading event for digital marketing is opening its doors at London,
Olympia on the 22nd-23rd of September 2009. The show is host to leading
international speakers, topic driven panels and workshops promoting the tools
and techniques needed to compete in the changing, ever competitive online
landscape.

Amongst a host of international exhibitors and seminar speakers is the
presence of Simply.com, the new development in online advertising from
Dada.pro.

At this edition of ad:tech in London, Simply announces the new
collaboration with Neodata, market leader in Italy in the provisioning of
premium ad-serving services. Neodata features key clients such as SEAT
PagineGialle, RAI and Mediaset. Neodata's proprietary, in-house technology,
will work alongside Simply's technology to provide a complete adserving
solution, ideal for any type of publisher.

Simply, with now more than 2800 subscribed publishers, 1100 advertisers,
and with more than 600 million monthly impressions managed directly, is an
advertising tool for anyone who wants to promote products or services to
thousands of potential clients, in just a few quick and easy steps, users can
activate an advertising campaign based on a Cost Per Click model (CPC).
Animated advertising banners can be personalized to tailor messages directly
to chosen target audiences, campaign durations set and definition of specific
objectives for distribution on the network. Through behavioral, yield and
contextual targeting tools, and at prices that are affordable to any size
business, users can advertise online and ensure maximum return on all visits.

With the potential to earn large returns on investments. Simply works
dynamically and transparently, guaranteeing a high performing online
promotional platform that connects advertisers and publishers on a global
scale.

Simply is an exciting development in the world of digital media to make
online advertising easier through self-provisioning technologies. In just
three minutes Simply users can create effective advertising campaigns that
ensure maximum return on all visits, thanks to deep targeting technologies
that allow the definition and refining of results.

Simply will be exhibiting on stand 158 and Giuseppe D'Antonio, Director
of Simply.com will also be conducting a seminar titled 'Can online
advertising be made easier and still out-perform?' (Wednesday, September 23,
11:50 - 12:20), giving an insight into where technology is leading us in
order to perfectly match the right advertising creativity to the user, at the
right moment, generating higher performance. The seminar will explain how
Simply has been working to make online advertising easier through
self-provisioning technologies. He will also address the topic of Integrated
& Dynamic targeting at work looking at where technology is leading us in
order to perfectly match the right advertising creativity to the user, at the
right moment, generating higher performance. This is a must attend seminar
for those wishing to find out more about successful targeting and out-
performing in the digital arena.

Simply a project created by Dada.pro, the Business Unit within the Dada
Group that provides professional services for online presence and
advertising.

With more than 450,000 business clients and over 1.4 million domains
under management, of which more than 70% are abroad, Dada.pro is positioned
as one of the top companies in the sector in Europe.

The Dada Group is divided into 2 business areas: Dada.net (
http://www.dada.it, services focused on music) and Dada.pro (
http://www.dada.pro, professional services and advertising on the Internet).
Dada is listed on the MTA market of Borsa Italiana in the STAR (DA.MI)
segment.

For further information: Simply PR Team press@simply.com, 
+44(0)845-360-3630