LONDON, September 23 /PRNewswire/ --

- The Internet is Redefining Media: Now Corporate Communications is 
Changing

- Management Practices Also Need to Change

- Every Company Needs a Twitter Strategy

Today, Mark Adams and Ted Shelton, co-founders and partners of The
Conversation Group, a new technology consulting and research group, called
'time' on traditional methods of corporate management and communications.

At the Frontline Club in London, The Conversation Group launched two
in-depth papers, Open Management and Open Communications, which explore
current trends in Social Technology and the need for a revolutionary approach
to Corporate Communications. Ted Shelton explained;

"We see business in need of profound transformation.

"At the same time we believe the tools exist to make this transformation
more profound and more rapid than any we have previously experienced.
Business actually thrives on transformation.

"We look at how technology is changing both the nature of our work and
social dynamics in our workplaces, and as a result is altering the manner in
which we must organise, manage, and reward employees.

"We also seek to understand how these shifts are also breaking down walls
between "employees" and "customers" and create entirely new models of
activity across all business processes."

The new management model, called for by The Conversation Group, is one
where creativity and collaboration are needed from every employee and
companies must transform their policies, philosophies and organisational
models to succeed. Ted Shelton added;

"Competitive advantage across the entire business cycle increasingly
comes from innovation and therefore from the intellectual contributions of
employees, but building organisations in which innovation is a central part
of the culture requires significant changes in the way we think about the
structure and process of those organisations."

With the rapid growth of Social Technologies comes the creation of new
opportunities for growth. Mark Adams, co-founder and partner at The
Conversation Group elaborates;

"Communications costs are now zero. Companies can save significantly on
media spend, print and print-distribution costs. Open Communications requires
investment and realignment in order to maximize these savings".

"The cost savings achieved by an Open Communications strategy will extend
to lower expenditure on innovation and product design and development,
reduced costs of winning new customers, greater workforce productivity,
higher value transactions and longer-term customer relationships".

For further information on The Conversation Group visit
http://www.theconversationgroup.com.

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    Harriet Subramanian
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    Email: harriet@cityandstone.co.uk