LONDON, September 24 /PRNewswire/ --

- With the Launch of Corby(TXT) and Corby(PRO), Samsung Quickly
Strengthens its Position in the Youth Market

Samsung Electronics Co. Ltd, (LSE: SMSN) a leading mobile phone provider,
has rapidly followed the successful launch of the Samsung Corby (model: 
S3650), its first mobile handset designed to support the highly connected 
lifestyles of today's younger mobile users, by announcing the launch of the 
Corby family - two new mobile phones designed around the Corby concept which 
further help meet the varied needs of the youth market.

The launch of the new handsets, called Samsung Corby(TXT) and Samsung
Corby(PRO), fits perfectly within the company's strategy of 'designing a
wealth of handsets to match every different lifestyle'. Each new handset has
a specific focus on key features including messaging, multimedia
entertainment and business functionality; both also have the original Corby's
trademarks of bold colours, pop-style contours and stand-out curved body
design.

"The Corby family is clearly in-line with our ongoing strategy of
developing different mobiles to match different lifestyle needs," explained
JK Shin, Executive Vice President and Head of Samsung Electronics' Mobile
Communications Division. "The focus with the original Corby and now with the
Corby family has been to offer our consumers choice: choice over the colour
of the handset, choice over how they stay connected and choice over the
features and functionality which best suit their unique personality and
communication requirements."

Samsung Corby(TXT) (B3210)

The Samsung Corby(TXT) is a message-centric mobile for heavy texters
delivering easy-to-use SMS and IM (Instant Messenger) features as well as
simple social media uploading functionality. The Corby(TXT) also offers a
full QWERTY keyboard on the face of the phone.

Quick launch buttons on the front of the handset offer fast access to key
features including the music player, camera and messaging application. A
3.5mm earphone jack allows its owners to use their own earphones and, like
the original Samsung Corby, Corby(TXT), it comes with brightly-coloured
fashion jackets, changeable battery covers - a simple black one and the
second with detailed graphic designs.

Samsung Corby(TXT) will be available in most European countries by the
end of September.

Samsung Corby(TXT) (B3210) Specifications

Network         EDGE/GPRS, Quad Band (850/900/1800/1900MHz)
    Display         2.2" QCIF 262K TFT-LCD
    Camera          2 Megapixel CMOS
    Video           H.263, MPEG4, WMV
    Audio           FM Radio with RDS
                    Poly 64, SP-Midi, i-melody, MP3, AAC, AAC+, WMA
    Value-added     Fashion Jackets (changeable battery cover)
    Features        Cartoon UI, One finger zoom, Smart Unlock
    Connectivity    USB 2.0, BT 2.1/ EDR
    Memory          40MB + microSD (up to 8GB)
    Size            110.96 x 59.55 x 12..9 mm
    Weight          94g
    Battery         800mAh



Samsung Corby(PRO) (B5310)

The Samsung Corby(PRO) is a hybrid slider which takes the cutting edge
design of the original Samsung Corby and adds a full, slide out QWERTY
keyboard.

The slide out QWERTY keyboard provides its owners with a finger-friendly
messaging and emailing experience without sacrificing any of the style of the
original Corby. It also combines the many features business users demand with
a variety of entertainment and multimedia capabilities all delivered in a
stylish format. These include push email services, conversational SMS and
native Facebook and MySpace.

In addition, the Samsung Corby(PRO) also packs a 3MP digital camera, 
Wi-Fi, 3G/HSDPA and quad band connectivity. From an entertainment perspective
the mobile also has a 3.5mm ear jack and dedicated music keys.

Samsung Corby(TXT) will be launched in Europe during November and soon 
will be expanded other markets.

Samsung Corby(PRO) (B5310) Specifications

Network         HSDPA 7.2Mbps, 900/2100
                    EDGE/GPRS, Quad Band (850/900/1800/1900MHz)
    Display         2.8" TFT 16M QVGA Full touch screen
    Camera          3 Megapixel FF, CMOS
    Video           H.263, MPEG4, WMV, WAV, DivX,
    Audio           FM Radio with RDS
                    Poly 64, SP-Midi, i-melody, MP3, AAC, AAC+, WMA
    Value-added     Fashion Jackets (Changeable battery cover)
    Features        Cartoon UI, One Finger Zoom, Smart Unlock
    Connectivity    WiFi, BT 2.1. USB 2.0, microUSB, 3.5mm earjack
    Memory          100MB + microSD (up to 16GB)
    Size            105 x 56.8 x 15.68 mm
    Weight          135g
    Battery         960mAh



For more information:

http://www.facebook.com/samsungcorby

About Samsung Electronics Co. Ltd.

http://www.samsung.com