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Dragonfish Signs Exclusive Agreement With Tsogo Sun Gaming Group
LONDON, September 28 /PRNewswire/ -- Dragonfish(http://www.dragonfishtech.com/), the independent B2B division
of 888 Holdings Plc, announces the signing of an exclusive agreement with
Tsogo Sun Gaming Group (TSG), one of the largest hotel and entertainment
groups in South Africa, to provide total gaming services for the land-based
TSG's first move into online gaming.
The two companies will set-up a joint venture in South Africa, initially
with a licensed offering in the regulated sportsbook arena. The partnership
will also launch casino, poker and bingo once a more developed regulatory
regime is in place in South Africa.
Dragonfish will provide TSG with comprehensive gaming solutions;
including games, technology, payment processing systems, call center,
customer relationship management, online marketing and business analytics.
This cutting edge collaboration between a world-class online gaming provider
and a leading land based operator, will also enable the joint offering to
include services such as:
* integrated databases for CRM and marketing
* * the combination of online payment methods with membership cards
As part of the venture, the two companies will market 888's brand in
South Africa and a new online brand for Tsogo.
TSG has significant reach across a wide audience in South Africa, with an
average annual footfall of over 21 million people across the group's seven
casinos. Distribution through TSG casinos and hotels will provide Tsogo and
888's B2C products with a large user-base in South Africa and a strong
presence in the country.
Gabi Campos, MD of Dragonfish, said:
"Dragonfish's technology infrastructure provides an excellent platform
for partnerships with land based casinos. This partnership is the first of
many targeted at regulated markets, where Dragonfish's partners operate under
local licenses and enjoy the benefits of such regulatory arrangement. TSG's
casinos provide a world-class, personalised gaming experience, and through
partnering with Dragonfish we can provide them with cutting-edge online
gaming solutions to convert their strong brand into a successful position in
the online gaming world."
Marcel von Aulock, CFO of Tsogo, said:
"Tsogo is a dynamic and innovative leader of gaming in South Africa so
our move into online gaming is a natural progression for the business.
Dragonfish has a proven pedigree in online gaming technology delivery and
this partnership provides an excellent platform to expand our offering."
Contacts:
Dragonfish
Gabi Campos
+350-200-49-800
Bell Pottinger
Nick Lambert
+44-20-7861-3232






