IRVINE, California, September 28 /PRNewswire/ --

- Most up-to-date, exclusive consumer survey on pay TV services from 
service providers gathers critical data on provider preferences, satisfaction 
levels, and churn drivers

TelcoTV, the premier meeting place for the convergence of the
entertainment and communications markets, announced today that Heavy Reading,
the leading independent service provider (ISP) market research organization,
announces new consumer video research to be unveiled at TelcoTV 2009. Senior
Analyst Aditya (Adi) Kishore will reveal the results of the new study,
"Making TV Pay: The Telco Challenge," at the Orange County Convention Center
in Orlando, Fla., as part of the TelcoTV Conference and Expo.

Building on the interest in primary research highlighted at last year's
Telco TV, this new proprietary research addresses changes in subscribers'
mindsets over the last 12 months, comparing last year's findings with the
current survey fielded in September 2009. It identifies changes in consumer
attitudes, their satisfaction levels with their pay TV providers, their
interest in new digital applications, and their willingness to consider a new
pay TV provider. The study analyzes changes in consumers' thinking, helping
companies across the IPTV value chain identify current market trends and
consumer attitudes enabling more targeted, cost-effective marketing programs
and service offerings. In addition, this year's study examines consumer
adoption of over-the-top video, and provides insight into its market
disruption potential.

As with last year's study, the new research emphasizes consumer
perceptions of telco TV service providers and their most current consumer
video services. Video service providers can glean insights into the services
required to gain new subscribers and keep existing ones in the increasingly
competitive market and sluggish economy. As the nation continues to face
increased unemployment, housing defaults, and massive debt, the study aims to
reveal these market conditions' effect on the pay TV business. The survey
will cover the following key issues:

- Current pay TV subscriptions, length of tenure, and selected
      providers (cable, satellite, telco)
    - Primary decision drivers for selecting current pay TV providers
    - Churn drivers and reasons for leaving previous providers
    - Satisfaction levels with current services across various criteria
      such as price, channel choices, dependability, and customer care
    - Interest in advanced services such as DVR, VoD, interactive TV,
      and HDTV
    - Multiservice bundling, plans to change providers, and likelihood
      of selecting a telco for TV service
    - Internet video preferences



TelcoTV provides a comprehensive overview of the changing telecom video
landscape, with presentations delivering meaningful insight into, and
analysis of, the evolving world of entertainment convergence, plus more than
100 exhibitors showcasing the latest solutions and products for the IPTV and
video markets. It is a joint production of Light Reading and NTCA. This
year's event will be held November 10-12, 2009 at the Orange County
Convention Center, Orlando, Fla. For further details visit:
http://www.TelcoTVonline.com.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation.

Light Reading's research arms, Heavy Reading and Pyramid Research,
provide the most comprehensive communications research, market data, and
technology analysis in close to 100 markets around the world. Light Reading
produces almost 20 targeted communications events including TelcoTV, Ethernet
Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical
Expo, as well as focused one-day events tailored for cable, mobile, and
wireline executives. Light Reading was acquired by United Business Media in
August 2005, and operates as a unit of TechWeb.

About TechWeb

TechWeb (www.techweb.com/aboutus) the global leader in business
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in
our communities created around our global face-to-face events Interop, Web
2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology
magazines. TechWeb also provides end-to-end services ranging from
next-generation performance marketing, integrated media, research, and
analyst services. TechWeb is a division of United Business Media, a global
provider of news distribution and specialist information services with a
market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly 
connections

About United Business Media Limited (www.unitedbusinessmedia.com)

United Business Media Limited (UBM) is a global media and marketing
services company that informs markets and brings the world's buyers and
sellers together at events, online, in print, and with the information they
need to do business successfully. UBM serves professional and commercial
communities, from IT professionals to doctors, from journalists to jewelry
dealers, from farmers to pharmacists around the world. UBM employs more than
6,500 people in more than 30 countries. UBM's businesses operating in the US
include CMPMedica, Commonwealth Business Media, Everything Channel, PR
Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on
the London Stock Exchange (UBM.L) and has a market capitalization of US$1.6
billion.

About NTCA

The National Telecommunications Cooperative Association is the premier
association representing more than 580 locally owned and managed
telecommunications cooperatives and commercial companies throughout rural
America. NTCA provides its members with legislative, regulatory, and industry
representation; meetings; publications and educational programs; and an array
of employee benefit programs. Visit us at www.ntca.org.

CONTACT:
    Cathi Lane
    The Zonic Group
    +831-480-2312-7878
    clane@zonicgroup.com