SAN FRANCISCO, September 28 /PRNewswire/ --

- First dynamic in-game agreement for NAMCO BANDAI Games America opens
advertising opportunities in upcoming titles

Double Fusion today announced that NAMCO BANDAI Games America Inc.
selected the company as its first in-game advertising partner to provide
dynamic in-game ads for the PLAYSTATION(R)3 computer entertainment system
version of Dead to Rights(R): Retribution. Slated for a 2010 release, the
game will also be released for the Xbox 360(R) video game and entertainment
system from Microsoft. To incorporate the dynamic ads into Dead to Rights:
Retribution, Double Fusion worked closely with the game's developer, Volatile
Games. Volatile Games integrated Double Fusion's dynamic ad serving
technology into its proprietary game engine -- BlitzTech -- allowing for
seamless advertising integration with no gameplay impact.

With dynamic in-game advertising, marketers have the ability to reach
gamers during their gameplay experience, ensuring greater engagement. In-game
advertising also offers the added benefit of targeting by demographic,
territory and time of day, among other metrics, and are all supported by a
robust tracking system. For gamers, Double Fusion worked directly with NAMCO
BANDAI Games America and Volatile Games to ensure that ad placements are not
intrusive to the game play.

"Just as Double Fusion is constantly pushing the boundaries of what is
possible with in-game advertising, Dead to Rights(R): Retribution will
undoubtedly raise the bar for action titles," said Jonathan Epstein, CEO of
Double Fusion. "When a successful game publisher like NAMCO BANDAI Games
America embraces in-game advertising, it's a nod to the industry that the
opportunities are great for all parties -- publishers, developers,
advertisers and gamers alike."

A visually stunning third-person action game, Dead to Rights: Retribution
allows players to seamlessly integrate different combat styles as they follow
the game's main characters -- vice-cop Jack Slate and his canine companion
Shadow -- as they fight for justice in the crumbling metropolis of Grant
City. Double Fusion is delivering dynamic billboard ads, which provide
opportunities for brands to reach the game's 17 and older demographic.

Developers and publishers interested in learning more about increasing
per-title revenues through dynamic and integrated ad placement opportunities
with Double Fusion should contact business@doublefusion.com.

About Double Fusion

Double Fusion (http://www.doublefusion.com) is the most powerful
multi-platform in-game advertising network in the world. Tapping into the
fast growing in-game advertising market, Double Fusion connects Fortune 500
brands to millions of video game players through its award-winning dynamic
ad-serving technology and marketing services. Committed to providing free and
ad-supported games for everyone, Double Fusion's global network currently
boasts over 30 top-tier game publishers providing unique game content
experiences for consumers and the advertisers looking to reach them across
all demographics, platforms, and game genres. Privately held and
headquartered in San Francisco, Double Fusion has offices in Chicago, New
York, Jerusalem, London and Tokyo.

About NAMCO BANDAI Games America Inc.

NAMCO BANDAI Games America Inc. is a leading interactive entertainment
software publisher and developer based in Santa Clara, CA. The company is a
part of the NAMCO BANDAI group of companies known for creating and publishing
many of the industry's top video game franchises including the PAC-MAN(R),
SOULCALIBUR(R), and Tekken(R) brands. For more information about NAMCO BANDAI
Games America Inc., and our products log onto
http://www.namcobandaigames.com.

About Volatile Games

Volatile Games specializes in the creation of games for the Xbox 360 and
PS3 system. Based in Leamington Spa in the UK, Volatile Games is dedicated to
the creation of high-quality and high-profile boxed console games for a
mature gaming audience. Volatile Games is a division of Blitz Games Studios,
founded in 1990 by games industry veterans Philip and Andrew Oliver and
currently one of the largest independent games developers in the world.
http://www.VolatileGames.com

Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or
trademarks of Microsoft Corporation in the United States and/or other
countries.

"PlayStation," "PS3," and "PS" Family logo are registered trademarks of
Sony Computer Entertainment Inc.