BurrellesLuce Selects blinkx for Video Media Monitoring Services


SAN FRANCISCO, September 29 /PRNewswire/ --

- Pioneering media monitoring company enhances offering with blinkx's
patented search technology

blinkx, the world's largest and most advanced video search engine, today
announced a technology partnership with BurrellesLuce, one of the oldest and
most trusted media monitoring and measurement service providers in the United
States. BurrellesLuce's thousands of clients now have organized access to
blinkx's growing index of over 35 million hours of audio and video.

BurrellesLuce has provided communications professionals with unparalleled
media planning, monitoring, and measurement services for over 120 years. The
company is committed to providing its clients with cutting-edge technology
and innovative offerings, having introduced online news monitoring in 1994
and the first turn-key copyright compliance program for media relations
professionals in 2008. The most recent evidence of this practice is the
addition of video media monitoring to its roster of services. BurrellesLuce
clients now have comprehensive, relevant video news coverage at their
fingertips, courtesy of blinkx.

"blinkx's unparalleled video search technology makes it possible for news
coverage to be discovered and retrieved from a wide range of sources in the
fastest, most accurate manner," said Suranga Chandratillake, founder and CEO,
blinkx. "We're delighted to provide BurrellesLuce, a leader in its field,
with our advanced video search technology, and believe it will be
tremendously beneficial to their customer base."

"We're constantly looking for new ways to enhance our offering to
clients, who rely on us to deliver the most pertinent media coverage out
there, as promptly as possible," said Steve Shannon, executive vice president
at BurrellesLuce. "We're excited to provide our clients with access to
blinkx's unmatched video monitoring through the BurrellesLuce 2.0 portal,
alongside print, online, broadcast, and other social media content."

As the pioneer in video search technology, blinkx has built a reputation
as the smartest way to find rich media on the Web. The company has made more
than 450 partners and indexed over 35 million hours of video and audio
content to date.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video
search engine. Today, blinkx has indexed more than 35 million hours of audio,
video, viral and TV content, and made it fully searchable and available on
demand. blinkx's founders set out to solve a significant challenge - as TV
and user-generated content on the Web explode, keyword-based search
technologies only scratch the surface. blinkx's patented search technologies
listen to - and even see - the Web, helping users enjoy a breadth and
accuracy of search results not available elsewhere. In addition, blinkx
powers the video search for many of the world's most frequented sites. blinkx
is based in San Francisco and London. More information is available at
www.blinkx.com.

About BurrellesLuce

BurrellesLuce helps communications professionals maximize their media
relations results through a full range of planning, monitoring and
measurement services. Besides delivering content, the company's online
platform enables clients to target and connect with journalists and bloggers,
monitor the media for coverage, and measure and understand the impact of
their outreach efforts. The platform has been further enhanced with the
introduction of BurrellesLuce iMonitor, a self-guided media monitoring tool
that powers instant searches covering the most local, national and
international news from free and subscription sources, including social
media. Learn more at www.burrellesluce.com

© PR Newswire Association LLC.

News archive

Subscribe to AfterDawn's weekly newsletter.