NEW YORK, September 29 /PRNewswire/ --

- New, Interactive PRNewswire.com Streamlines User Experience

PR Newswire, the global leader in innovative communications and marketing
services, has launched a new, interactive Web site that helps visitors
navigate quickly to the products, services, knowledge resources, press
releases, photos and videos for which they are searching.

To view the Multimedia News Release, click here 
(http://www.prnewswire.com/mnr/prnewswire/40305/ ).

(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )

The new PRNewswire.com features three main points of interaction -
Products & Services, Knowledge Center and Browse News Releases - to provide
visitors a 360-degree view of PR Newswire's global communications platform,
industry expertise, and up-to-the-minute breaking news. The top of every page
features a 'quick links' panel, offering one-click access to press release
distribution, PR and IR communications services, other PR Newswire Web sites,
membership applications, and site search.

"One of our goals with the redesign of PRNewswire.com was to make it
easier for our audiences - media, communications professionals, Investor
Relations officers, small business executives and the general public - to
enjoy immediate access to tools, expertise and content that helps them meet
their objectives," said Ninan Chacko, CEO of PR Newswire. "At the same time,
we also wanted to ensure that content on our Web site - from press releases
to expert articles to videos - is highly visible in search engines and easy
to share through social media tools."

The Products & Services section of the new site offers a gateway to PR
Newswire's full suite of communications tools for designing, executing and
measuring communications programs. Tabs including Distribution, Targeting,
Monitoring & Measurement, Web Site Engagement, Multimedia & Broadcast PR,
Marketing, Investor Relations and Trade Show let visitors identify the
services that match their immediate communications needs and learn about new
opportunities to extend messaging through emerging technologies and media
platforms. The new site makes it even easier for communications professionals
to build custom packages of services based on their unique needs.

PR Newswire's new Knowledge Center offers visitors access to a vast
repository of insights and expertise, including white papers, webinars and
bylined articles from PR Newswire's team of industry and social media
experts. Visitors can comment on Knowledge Center articles and interact
directly with peers and PR Newswire's experts to discuss the latest
innovations and industry trends, learn more about PR Newswire products, and
make new connections. With over 55 years as the leading global communications
services provider, PR Newswire is on the forefront of the trends and issues
shaping public relations, investor relations, marketing and news
distribution.

Finally, visitors can use the Browse News Releases tab to view and search
press releases, photos and video galleries on PRNewswire.com, then share the
content through social media bookmarking and blogging tools such as digg,
del.icio.us, Twitter, Facebook, StumbleUpon, LinkedIn, and Google.

"The new PRNewswire.com gives communications professionals quick and easy
access to information on PR Newswire's tools and educational resources to
help them do their jobs smarter, faster and more efficiently, through a
friendlier user-interface," Chacko said. "From advice on the latest trends in
marketing communications to search engine optimized press releases and from
multimedia marketing platforms to social media tools that help drive more
visibility for messages, the new PRNewswire.com was designed with
communications professionals in mind."

Visit the new PRNewswire.com and register to win 3 free months of Social
Media Metrics, PR Newswire's social media monitoring tool.

About PR Newswire

PR Newswire is the global leader in innovative communications and
marketing services, enabling organizations to connect and engage with their
target audiences worldwide.

Through its multi-channel distribution network, audience intelligence,
targeting, and measurement services, PR Newswire helps corporations and
organizations conduct rich, timely and dynamic dialogues with the media,
consumers, policymakers, investors and the general public, in support of
building brands, generating awareness, impacting public policy, driving
sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR
Newswire connects customers with audiences in more than 170 countries and in
over 40 languages through an unparalleled network of offices in 16 countries
across North and South America, Europe, Asia, and the Middle East, and via
unique affiliations with the leading news agencies across the globe. PR
Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading
global business media company that serves professional commercial communities
around the world. For more information, go to www.unitedbusinessmedia.com.

Media Contacts:

Rachel Meranus, Vice President, Public Relations, PR Newswire at
+1-201-360-6776 or rachel.meranus@prnewswire.com.