PITTSBURGH, September 29 /PRNewswire/ --

Innovative Systems, Inc. (ISI), a leading provider of data quality,
customer data integration, business intelligence support and regulatory
compliance solutions worldwide today announced its new strategy to deliver
compliance, data quality and customer connectivity in a common platform. This
new strategy is reflected in ISI's new Web site, recently launched
at www.innovativesystems.com.

"The overriding benefit clients gain from ISI's unique data model and
data quality engines that drive our FinScan(R), i/Lytics(R) and
Synchronos(TM) business lines is the ability to view their customers from an
extended vantage point that changes - and strengthens - the way they do
business," said Bob Colonna, ISI president and CEO. "By revealing networks of
interconnected personal and business relationships, our technology provides
the groundwork for enhancing such critical business functions as measuring
customer value, assigning service levels, determining creditworthiness, and
assessing compliance risk.

"Strengthening the way our clients see their customers in interrelated
ways is the focus of our new strategy," Colonna continued. "It can lead to
using customer connectors to identify higher quality prospects, validating
addresses to improve location-related functions such as reducing mailing
costs or CRA issues, appending third-party data to expand customer knowledge,
or improving customer information processes to enhance business intelligence.
There are a myriad of ways better, more complete customer information
contributes to improved productivity, staff allocations, risk assessment,
more accurate analytics and better decision-making.

"To support this strategy, we have brought together our separate business
lines to focus on providing enterprise solutions so our clients understand
their customers in new and enhanced ways. Visitors see on our Web site the
emphasis on how our technology and toolsets can be used to help enterprises
achieve and enhance specific business objectives dependent on customers and
parties related to them. Clients can approach us not in terms of selecting
one of our business lines, but finding the tools to achieve an objective -
large or small, departmental or enterprise-wide," concluded Colonna.

The essence of ISI's solution-based offering is its accurate
identification of name lines, its unique data model and the precision of its
powerful matching and linking methodology within languages and across
language translations. Using its data model, ISI is able to recognize all the
name lines within a customer record, revealing associations other data
quality solutions miss and surpassing limitations of traditional data models.
The result is a much more complete picture of the customer and all the ways
that a customer is related to other customers, associated businesses or
non-governmental organizations.

"While our vision is based on sophisticated, proprietary technology, in
practical terms it is returning customer relationship management to the days
when bank managers and store owners knew their customers personally," said
Michael Ott, senior vice president. "In those days, when you walked into the
bank, the manager knew who you were related to, what real estate you owned,
what businesses you were involved in, and who your business partners were.
That personal knowledge played a key role in decisions related to your
business dealings with the bank. Our customer connector methodology can
provide that level of customer knowledge again, but in an automated way, to
help organizations interact with their customers more effectively and more
profitably."

Visitors to the Web site can see how ISI's new strategy affects both
business and IT users. The site shows how the building blocks of data quality
(i/Lytics), compliance (FinScan), and customer networking (Synchronos) can
work for their organization to manage risk and create business opportunities.
For ease of navigation, the site is organized into sections: Building
Business Value from Customer Connections, Optimizing Data Quality for
Business Benefit, Validating Addresses and Appending Third-Party Data, and
Improving Customer Information Processes.

"We're excited to help our clients benefit from our new strategy and
achieve their business objectives by providing easy access to the proven,
leading edge technologies that have evolved over our four decades of working
and partnering with some of the largest organizations in the world," Colonna
said. "Our expanded site will provide a valuable resource to visitors,
enabling them to envision new possibilities and opportunities for meeting
their everyday business challenges in new ways."

Powered by Innovative:
      - FinScan - Compliance with Sanctions and PEP list screening
      - I/Lytics - Enterprise Data Quality Solutions
      - Synchronos - Auto generated social networks housed in a proprietary
        data model with associated BI support



About Innovative Systems, Inc.

Innovative Systems is a global leader in delivering enterprise customer
information solutions to organizations whose success depends on a complete
and accurate understanding of their customers. ISI's solutions include the
i/Lytics(R) Enterprise Data Quality Suite; i/Lytics(R) PostLocate(TM), a CASS
Certified(TM) address validation and geocoding solution for mainframe and
open systems; Synchronos(TM), ISI's CDI and enterprise customer management
solution; FinScan(TM) for sanctions and PEP list screening; and
specific-purpose business support applications to reduce credit losses,
identify better prospects, improve customer service, better align service
channels to customer value and better execute marketing and business
intelligence projects.

Since 1968, companies worldwide have relied on ISI's data quality
software, systems integration, database solutions and customer information
process consulting. The company has set the standard for data quality
management in thousands of customer-centric projects utilizing the firm's
services for creation and maintenance of customer data.

Innovative Systems is headquartered in Pittsburgh, Pennsylvania, site of
the 2009 G20 summit, with European offices in London, and staff in residence
in Mexico City; Raleigh, NC; Atlanta, GA; and Phoenix, AR. ISI software
supports Unicode and has been used for projects in more than 30 countries in
seven natural languages - with additional languages added on demand.

The Innovative Web site is located at www.innovativesystems.com.

Trademark Notice

i/Lytics, i/Lytics PostLocate(TM), FinScan and Synchronos are trademarks
of Innovative Systems, Inc. All other products or company names are used for
identification purposes only, and may be trademarks of their respective
owners.