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comScore Launches New Search Tool in U.K.
LONDON, September 25 /PRNewswire/ --
- qSearch 2.0 is the First Service to Report Search Activity for the U.K.
and World
comScore (Nasdaq: SCOR), a leader in measuring the digital world, today
announced the launch of its new ground-breaking qSearch 2.0 tool in the
European market, publishing top-line qSearch data in the U.K. for the first
time. qSearch 2.0 also offers the first panoramic worldwide view of online
search activity, providing granular, in-depth analysis of the search
universe. It encapsulates a broad spectrum of analytics, including:
-- Top 50 worldwide Internet properties where search activity is
observed, including such sites as MySpace, Monster and Expedia, in
addition to major search engines
-- Search locations in all major vertical markets -- such as Amazon in
the retail sector
-- Partner Search -- tracking of searches initiated on specific sites
that are redirected to major search engine sites
-- Cross-Channel Search -- tracks multiple searches when employing more
than one search tab (e.g. Web, images, news) for a single search term
-- Local Search -- maps, directions and local directory listings
-- Comprehensive reporting on worldwide search including individual
country reporting in UK, US, Canada, France, Germany, Japan, Korea,
China, Mexico, with other countries to follow.
Bob Ivins, EVP of International Markets at comScore, said: "Search
activity is no longer merely a preserve of the major search engines like
Google and Yahoo!, but has become ubiquitous across the web, occurring on a
range of site categories, including social networking, video, careers sites,
travel, and so on.. Therefore it is critical to track, analyze and report on
search activity wherever it occurs. qSearch 2.0 does just that, providing the
most comprehensive and accurate view available of the entire search market."
There were 3.7 billion searches conducted in the U.K. in July -- up 19.4
percent since the start of the year. Google has increased its share of all
search queries by 3.8 share points since the beginning of the year and now
accounts for a dominant 74.4 percent of all searches made from within the
U.K. This share includes searches conducted on YouTube as well as Google.
Online auction site eBay holds a 6.5 percent share of the U.K. search
market, while the total of all Yahoo! Properties account for 5.7 percent of
all searches. Among the fastest growing search sites this year has been Fox
Interactive Network, which includes MySpace.com.
comScore qSearch 2.0 Report
Total U.K. Internet Audience(i)
July 2007 vs. January 2007
Target: All Segments
Search Type: All Searches
Share of Searches
% Point
Property Jan 07 July 07 Change
Google Sites 70.6 74.4 3.8
eBay 6.4 6.5 0.1
Yahoo! Sites 6.6 5.7 -0.9
Microsoft Sites 5.6 4.8 -0.7
Ask Network 3.4 2.7 -0.7
Time Warner Network 3.5 2.4 -1.1
Fox Interactive Media 0.9 1.0 0.2
Amazon Sites 1.3 0.9 -0.4
France Telecom 0.4 0.3 -0.1
Expedia Inc 0.3 0.3 0
(i) Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.
About comScore
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital
world. This capability is based on a massive, global cross-section of more
than 2 million consumers who have given comScore permission to confidentially
capture their browsing and transaction behavior, including online and offline
purchasing. comScore panelists also participate in survey research that
captures and integrates their attitudes and intentions. Through its
proprietary technology, comScore measures what matters across a broad
spectrum of behavior and attitudes. comScore analysts apply this deep
knowledge of customers and competitors to help clients design powerful
marketing strategies and tactics that deliver superior ROI. comScore services
are used by more than 700 clients, including global leaders such as AOL,
Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best
Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports,
Nestle, Starcom, Universal McCann, the United States Postal Service, Verizon,
ViaMichelin, Merck and Expedia. For more information, please visit
http://www.comscore.com.
Web site: http://www.comscore.com






