SAN DIEGO, September 25 /PRNewswire/ --

- DEMOfall '07 Conference - September 25, 2007

SceneCaster today unveiled a new 3D Web community where anyone can 
create, share and explore interactive 3D scenes in their browser. SceneCaster 
extends the rich visual experience of 3D on the Web to a mass audience 
including consumers, creative professionals, and social media enthusiasts. 
Bridging the gap between the virtual and real worlds, SceneCaster also 
connects the online 3D experience to eCommerce sites such as eBay and Amazon, 
product catalogs from leading manufacturers and retailers and to social 
networks such as FaceBook and Flickr. The beta Web site can be accessed at 
http://www.scenecaster.com.

SceneCaster was selected to debut at DEMOfall '07, the technology 
industry's leading conference that showcases never before seen, innovative 
and disruptive technologies that will change and enhance the way we work and 
live. "There are plenty of places on the Internet that support creativity," 
said Chris Shipley, executive producer of the DEMO Conferences. "SceneCaster 
is the only Web application to put it all together in one place where people 
can go to get inspired, where ideas can be borrowed, transformed and made 
real."

"SceneCaster's mission is to mainstream the 3D Web by lowering the 
barriers to adoption," said Mark Zohar, SceneCaster founder. "We've built it 
from the ground up by combining the very best the Web has to offer today - 
search, eCommerce and social networking - with a rich, immersive 3D 
experience that is accessible within a standard Web browser."

SceneCaster allows any Internet user with basic Web skills to easily 
create, share and discuss their own 3D scenes or to transform existing 3D 
scenes using a simple and intuitive drag and drop interface. Featuring 
integration with Google's 3D Warehouse(TM), SceneCaster provides access to 
one of the largest catalogs of 3D content on the Web making it easier than 
ever for users to search for, select and customize 3D content for their 3D 
scenes. "SceneCaster is one tool in the 3D Internet landscape that helps make 
immersive, social media accessible to everyone," said Sandy Kearney, Global 
Director, Emerging 3-D Internet and Virtual Business at IBM. "By providing an 
easy-to-use environment and a wide range of content, SceneCaster offers an 
exciting marketing opportunity for virtual environments."

SceneCaster's arrival is rapidly gaining industry attention from a 
growing roster of companies and brands that recognize SceneCaster's approach 
to unleash the market potential for the 3D Web. A number of firms joined 
SceneCaster at DEMOfall 07 as launch partners, including Akamai, e-interiors, 
iStockphoto, Kohler, Oddcast, SmartFurniture, Wolfgang's Vault and 
ZeroFootprint. "Smart Furniture's innovative home furnishings and 
organizational products appeal to a wide range of customers," said T.J. 
Gentle, President at SmartFurniture.com. "SceneCaster lets them personalize 
and visualize their interior spaces with our products and connect and 
collaborate with friends and family about their design and product choices." 
More partners and sponsors will be announced by SceneCaster following the 
U.S. debut.

About DEMO

Produced by Network World Events and Executive Forums, the semi-annual 
DEMO conferences focus on emerging technologies and new products, which are 
hand-selected from across the spectrum of the technology marketplace. The 
DEMO conferences have earned their reputation for consistently identifying 
tomorrow's cutting-edge technologies, and have served as launch pad events 
for companies such as Palm, E(x)Trade, Handspring, and U.S. Robotics, helping 
them to secure venture funding, establish critical business relationships, 
and influence early adopters. Each DEMO conference features approximately 70 
new companies, products and technologies. For more information, visit 
http://www.demo.com.

About SceneCaster

SceneCaster is a 3D Web community where anyone can visualize their ideas, 
share them, and make them real. SceneCaster bridges the gap between the 
virtual and real worlds by connecting the 3D Web experience to online 
storefronts, product catalogs from leading brands and retailers, social 
networks, and consumers' dreams. SceneCaster is a brand initiative of View22 
Technology Inc., a leading provider of 3D Web commerce and media solutions 
used by Global 2000 companies. For more information please visit 
http://www.scenecaster.com.

(C) 2007 SceneCaster. All rights reserved. All brand names, product
names, and trademarks belong to their respective holders.

Media Kit: http://www.scenecaster.com/view22/web/aboutus.jsp