NEW YORK, November 4 /PRNewswire/ --

YCD Multimedia (www.ycdmultimedia.com) is once again transforming the way
retailers communicate with their customers with the release today of YCD|RAMP
(Real-Time Ad Management Platform). Developed to address the real needs and
challenges of retailers and marketers, YCD|RAMP introduces a unique, simple
and seamless platform for the production, distribution and optimization of
in-store digital media campaigns, maximizing campaign impact and reducing
time-to-market. YCD|RAMP was previewed at The Economist's Media Convergence
Forum on October 22nd in New York, NY.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091104/NY05167 )

YCD|RAMP is an in-store digital media campaign management platform that
emulates the real workflow between a retailer, their agency and their
suppliers. In real-time, a new digital campaign can be uploaded by the ad
agency or production house, approved by the corporate headquarters and
distributed to screens at all or any subset of the retailer's locations. With
the built in content creation tool a regional office, or individual store can
customize and generate their own promotions to suit their local needs from a
library of pre-approved templates. Customized approval settings ensure all
campaigns receive proper review and follow corporate branding guidelines.

When fully integrated with the retailer's point-of-sale system YCD|RAMP
will complete the information loop by allowing for analysis and reporting on
the success of each campaign and using that data to optimize the campaign, in
real-time, for maximum impact and return on investment.

"YCD|RAMP elevates the measurability and ROI of in store ads to heights
never before possible outside of the e-commerce space!" said Noam Levavi,
Chief Executive Officer at YCD. "RAMP was developed with the future needs of
retailers in mind and reflects 10 years of working closely with our customers
to fully understand their challenges. The launch of this platform
significantly empowers marketers and marks a turning point in in-store
advertising. For the first time, brands and retailers can assess, in
real-time, the impact of their in-store ads and dynamically optimize their
campaigns anytime and from any Internet enabled device."

Contact YCD Multimedia to find out more about YCD|RAMP and their
end-to-end solutions for in-store marketing, or visit them at their joint
booth with Sony Electronics (#202) at The Digital Signage Show, November
10-11 at New York's Jacob Javits Center where their full range of retail
digital signage solutions will be on display.

ABOUT YCD Multimedia (www.ycdmultimedia.com):

YCD Multimedia provides marketers with a set of tools to manage,
distribute and target digital media into the retail environment. From large
format displays that promote products based on real-time inventory levels, to
small shelf level interactive displays, YCD's flexible platform can help
retailers ensure a measurable impact on their business. YCD's end-to-end
offering combines strategy, professional services and technology to increase
profits, optimize product mix and enhance the customer experience.

To date, the company has partnered with over 1,200 customers, in the
retail, hospitality, banking and automotive industries, including some of the
world's most recognized brands such as Coca Cola, Toyota, American Airlines,
Pizza Hut, Kodak, Hilton Hotels, Cartier, Crocs, and Hugo Boss.

Founded in 1999, YCD Multimedia is headquartered in the United States
with offices in The United Kingdom and Israel and has an international
network of resellers serving clients around the globe.