Ethernet Expo Americas 2009 Emerges as the Industry's Largest Ethernet Event


NEW YORK, November 5 /PRNewswire/ --

Ethernet Expo Americas 2009, hosted by Light Reading 
(www.lightreading.com), by far the leading online publication for the
worldwide communications industry, and Heavy Reading (www.heavyreading.com),
its prestigious market research division, emerged as the largest Ethernet
Expo to date and the largest Ethernet event in the industry. With over 600
non-sponsored attendees, of which 440 were service providers or operators,
Ethernet Expo Americas 2009 greatly surpassed its attendee goal of 500.

In addition to a record number of attendees, Ethernet Expo Americas 2009
included an unprecedented speaker lineup of 21 service providers and 22
Carrier Ethernet network solutions providers and industry analysts. Ethernet
Expo Americas 2009, a two-day conference and exposition that took place at
the Hilton New York on November 3 and 4, was Light Reading's ninth Ethernet
Expo and was chaired by Heavy Reading Senior Analyst and Ethernet expert Stan
Hubbard. The conference featured lively panel sessions, debates, and
roundtables on where Ethernet is likely to take us for the rest of this
decade.

"On behalf of Light Reading and Ethernet Expo sponsors, I would like to
thank our service provider guests for making this year's event the most
successful ever from attendee, networking, and content perspectives," said
Hubbard. "Senior service provider speakers provided invaluable insight
regarding Ethernet business services trends, Carrier Ethernet's role in
support of mobile backhaul applications, and the quickening pace at which
high-performance Carrier Ethernet-related technologies are taking over
telecom networks. Public and private comments at the Expo indicate the
Carrier Ethernet services and equipment markets remain healthy and that
industry innovation is alive and well even in the midst of the sluggish
economy."

Ethernet Expo sponsors included Association Sponsor MEF; Super Platinum
Sponsor Ciena; Platinum Sponsor Anda Networks; and Gold Sponsors Accedian
Networks, ADVA Optical Networking, Alcatel-Lucent, Canoga Perkins, ECI,
Equinix, EXFO, Extreme Networks, Fujitsu, Hatteras Networks, JDSU, Juniper
Networks, MRV, Nokia Siemens Networks, Overture Networks, Positron Access
Solutions, RAD Data Communications, Telco Systems, Tellabs, Time Warner
Business Class, Transmode, and Zhone. Additional exhibitors include Champion
One, Cyan, Lightower Fiber Networks, NEC, Net 02 Technologies, Omnitron
Systems Technology, Orckit Corrigent, Transition Networks, VeEX, and
Worldwide Supply.

To see what happened at Ethernet Expo and listen to interviews with
Ethernet Expo speakers and attendees, visit www.lightreading.com.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as
focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.

About TechWeb

TechWeb (http://techweb.com/aboutus), the global leader in business
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in
our communities created around our global face-to-face events, Interop, Web
2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market-leading, award-winning
InformationWeek, TechNet, MSDN, and Wall Street & Technology magazines.
TechWeb also provides end-to-end services including next-generation
performance marketing, integrated media, research, and analyst services.
TechWeb is a division of United Business Media, a global provider of news
distribution and specialist information services with a market capitalization
of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly
connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting, and monitoring; and, the development and
monetization of B2B communities and markets. UBM's businesses inform markets
and serve professional commercial communities - from doctors to game
developers, from journalists to jewelry traders, from farmers to pharmacists
- with integrated events, online, print and business information products.
Our 6,500 staff in more than 30 countries are organized into specialist teams
that serve these communities, bringing buyers and sellers together, helping
them to do business and their markets to work effectively and efficiently.
For more information, go to http://www.unitedbusinessmedia.com.

Contact:
    Amy Averbook
    +1-212-600-3373
    averbook@lightreading.com



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