HERZLIYA, Israel, November 9 /PRNewswire/ --

- Data Optimization Helps Mobile Operator Offer Faster, Smoother Browsing 
While Reducing Network Load for Higher Network Capacity

Flash Networks, a global provider of intelligent mobile Internet
solutions, announced today that Network Norway has implemented Flash
Networks' data optimization to provide smoother and faster browsing to boost
user adoption, while reducing network load to free up network capacity to
meet the growing demand for data services.

"Both businesses and consumers are demanding mobile access to
bandwidth-intensive applications and services. In order to keep up with this
growing demand while keeping our CAPEX and OPEX in check, we deployed Flash
Networks' data optimization solution," said Tor Anders Braun, Head of VAS &
Core Networks at Network Norway. "With Flash Networks' solution, we can
provide the best possible mobile Internet experience by boosting data speeds
for multimedia traffic and increase adoption rates for mobile data services
while delaying our need to add costly capacity by improving data traffic
efficiency."

Unlike traditional optimization solutions, which typically cover
less than 30% of Internet traffic, Flash Networks' data optimization solution
is capable of addressing approximately 90% of traffic, reducing data for web,
peer-to-peer, and digital media applications. Such data reduction
dramatically reduces network load, resulting in lower operating expenses.

As part of Flash Networks' Harmony mobile Internet services
gateway, the data optimization solution is strategically located on the main
traffic route and applies a variety of optimization mechanisms on the
transport, application, and content layers. Harmony serves as a central
gateway for rationalizing the multi-service proxy applications currently in
use, and facilitates timely implementation of new services with minimal
integration efforts. The gateway meets the strategic objectives of mobile and
converged operators who want to increase ARPU through mobile data services,
generate new revenue streams from current infrastructure, and improve
operational efficiency and time to market when introducing new services.

"We are proud to partner with Network Norway, a leading market
innovator in Norway. Network Norway's vision and focus on mobile data makes
it ideally suited to be our partner to bring better connectivity and advanced
revenue-generating services to this rapidly growing market," said Merav
Bahat, Vice President of Marketing at Flash Networks. "With Flash Networks'
data optimization solution, Network Norway can increase its mobile data
services customer base while keeping costs to a minimum."

About Network Norway

Network Norway is Norway's new provider of telephony services,
with over 20 years of experience in the business segment. Making your work
day easier is Network Norway's goal - tailored to your needs. (
http://www.networknorway.com)

About Flash Networks

Flash Networks is a global provider of intelligent mobile
Internet solutions that enable operators to improve quality of experience,
reduce network operational expenses, and manage and monetize the mobile
Internet. Providing a faster, safer, richer, and more personalized user
experience, Flash Networks' Internet services gateway helps operators achieve
significant cost savings through intelligent data traffic optimization, and
applies intelligent policies for targeted marketing and charging. With
offices in Europe, Asia, and North America, Flash Networks' installed base of
top-tier mobile carriers includes O2, Orange, SingTel Group, T-Mobile,
Telefónica, Telenor, Verizon Wireless, Vodafone, and Wind. For more
information, visit http://www.flashnetworks.com.

CONTACT:

Naomi Rabbie
    Flash Networks
    Phone: +972-9-958-0666 Ext. 241
    Mobile: +972-54-7744539
    naomir@flashnetworks.com
    http://www.flashnetworks.com
 
    Monica Maron
    Spicetree Communications
    Mobile: +972-54-5429529
    monica.maron@spicetreecom.com
    http://www.spicetreecom.com