Lasse Penttinen
1 Mar 2004 11:45
GWR, the owner of Classic FM radio, has figured out a new combination traditional and Internet music delivery. According to the source, their concept allows users to buy songs from the web as they hear them on the radio.
The service is called "Hear it Buy it Burn it" and allows listeners of its Mix network of 34 local radio stations, as well as digital station Core, to instantly download songs over the internet. Listeners who hear a piece of music that they like will be able to see in real-time on the radio station's website the name of the artist and the title of the song. They can then click on the buy button to download a legal, CD-quality copy of the song to their PC, which they can then listen to or burn to CD. It has been launched by GWR's programming division Creation with content provided by digital music distribution company OD2.Source: Revolution Magazine