James Delahunty
10 Jun 2006 10:06
The Motion Picture Association of America (MPAA) has enlisted football legend Pelé to encourage fans to "score a goal against piracy". The footballer and trade group made a Public Service Announcement that will be displayed by networks during the 2006 World Cup. The networks that will show the PSA include ESPNEWS, ESPN Classics, FOX Sports and HBO Ole. The MPAA says Pelé "embodies the notion of fair play and love of the game".
Pelé's own 2004 film, Pelé Forever, was widely pirated and available on the streets of Latin America. The MPAA chose Pelé because the typical pirate is apparently male and aged between 16 and 24 years old. The MPAA says that Pelé has broad support from individuals in that age group in countries across the world.
"We are honored to have a distinguished teammate in Pelé in our fight against film copyright theft," said Chairman and CEO of the MPAA Dan Glickman. "Pelé has a reputation for fair play and in this public service announcement, he carries that message to people - urging them to do the right thing by renting, buying or downloading movies legally."
Source:
Press Release