James Delahunty
16 Mar 2007 18:34
HMV and SEGA have teamed up for the UK launch of the PlayStation 3 (PS3) console. In HMV's Oxford Street store, the launch will take place at 7:30pm next Friday, March 23rd. As part of the promotional agreement, the first 150 customers to buy a PS3 will receive a free copy of Virtua Tennis. Throughout the entire day the store will host demos of the game and other promotional activities.
The original plan to sell PS3s from the store at midnight was changed, although some regional stores will go ahead with that plan. "We will be opening 50 key stores around the country at midnight. However, we have decided to open the doors of our Oxford Street store at 7.30am on the Friday," a spokesman said. "We believe this is the most practical response to various sets of circumstances."
The change of plan was for many reasons, including concerns from police about safety of shoppers at a midnight launch.
Source:
GamesIndustry.biz