Wii production to get bumped up to meet demand

Andre Yoskowitz
26 Apr 2007 10:59

Anyone who has recently wanted to purchase a Nintendo Wii has almost certainly had problems finding one. The company is hoping to change that. According to a Nintendo spokesperson, the company plans to bump up production for the Wii in an effort to meet the high demand for the console.
"For the first three months of this year we have been producing one million hardware units per month. We are increasing the manufacturing capacity and forecast to ship 14 million in this fiscal year to our distributors and retail customers globally,"
the spokesperson said.

"We have put solid production plans in place to ensure a steady flow of product through 2007. We are constantly replenishing Wii supplies however with such high demand, stock is still flying off shelves so consumers should continue to be in touch with their local retailers to confirm when new stock is arriving."

These plans came after Nintendo's year-end financial results announced that 5.84 million Wii consoles had been sold since launch. Although that is a very high number, demand still continues to outstrip supply in many key markets.
When asked to comment about the shortages the spokesperson had this to say: "We are increasing our production capacity of Wii units, but with the unprecedented demand for the console we can’t predict that at this time."
Source:
Gi.biz

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