Andre Yoskowitz
8 May 2007 20:31
According to Lazard Capital Markets, Sony will not have a boost in sales for the fourth quarter 2007 for its PlayStation 3 console unless it delivers a stronger software line up punch and cuts the price of the console.
Colin Sebastian, an analyst for the firm, revealed those thoughts in a note to investors saying, "We continue to believe that a significant pre-holiday ramp in PS3 unit sales is unlikely without a more robust title line-up and/or a hardware price cut."
Sebastian noted that the financial reports of a few publishers such as Activision and Ubisoft were very impressive and he expected software sales to steadily grow for the rest of 2007.
"We believe videogame sales remain generally healthy year-to-date despite tougher year-over-year comps for the remainder of 2007. We continue to expect solid 15 per cent plus growth in software sales in North America this year," Sebastian said.
Sony should use that software growth to their advantage if they hope to get a boost in sales.
Source:
GI.biz