Andre Yoskowitz
27 Sep 2007 6:25
Long before Halo 3 hit retail shelves, Microsoft boasted that the launch would be the "biggest day in US entertainment history." Judging by figures compiled for the first 24 hours, they can now back that claim up.
According to a press release from Microsoft, Halo 3 has generated $170 million USD in its first 24 hours of US availability, making it the biggest launch day in the history of the US entertainment industry. The sales beat out the "Spider-Man 3" movie as well as the latest Harry Potter novel, although it must be said that the game is fairly more expensive than either a movie ticket or a hardcover book.
In every copy of the game Microsoft also included a 48-hour trial for Xbox Live, which likely helped drive September 25th to be the busiest day in XBL history.
"Halo 3 has become a pop-culture phenomenon," said Shane Kim, corporate vice president of Microsoft Game Studios. "Not only is Halo 3 setting sales records, it's also redefining entertainment... Within the first 20 hours alone, we've seen more than a million Xbox Live members come online to play Halo 3 - that makes September 25 the most active Xbox Live gaming day in history."
Source:
Dailytech