Andre Yoskowitz
21 Nov 2007 16:27
According to head of online marketing for Sony Europe Darren Cairns, the new PlayStation Store for PC will not kill of the Sony-created Universal Media Disc (UMD) format.
"The UMD business is still good for us and our publishers. It's still a burgeoning market, and we're still selling a large number of PSPs on a weekly basis, so there are a large number of new people coming into the market."
By using the PC store and cutting out production and retail costs, Sony has the potential to offer their game titles at a lower price, but it does not seem the company has any plans for that anytime soon.
"I don't think that this would give us any cause for concern over UMD, I think they sit very well together. When you talk about the more casual games, pick-up-and-play games, you would definitely want to put them through the Store rather than have disc production, in to retail, and so on," Cairns added.
When asked if the Store could possibly begin offering video and music tracks for download, Cairns argued that the focus was on games not on general entertainment media.
"The PC Store is very much targeted at getting lots of really good game content at the start for the millions of PSP users that we've got. Longer term, the PlayStation Store is predominantly for game content for day one and we're working on the plans to build that out after.
"For us being able to deploy and push additional content, whether it's an additional Overlay for a GPS or whatever, it's important going forward. But what we wanted to do was really establish the PlayStation Store on the PC, as it is already on the PS3."
Source:
GI.biz