Rich Fiscus
26 Nov 2007 17:50
Toshiba and CBS Home Entertainment are running a promotion for the new HD DVD box set for the first season of "Star Trek: The Original Series." The deal, called "A Stunning Offer," allows purchasers of the TV series box set and Toshiba HD DVD player a coupon to get a remote control shaped like a phaser from the popular series.
Besides the promotion with Toshiba, the box set is also somewhat revolutionary in that it's a set of hybrid HD DVDs, which also includes a standard definition (DVD-Video) version of each Title.
“HD DVD is taking ‘The Original Series’ where no ‘Trek’ episode has gone before,” said Louis Masses, Toshiba digital A/V group business development director. “The leading-edge technologies in HD DVD players are taking ‘Star Trek: The Original Series’ to a truly new dimension for fans. Partnering with CBS, we are excited to be bringing this landmark TV series into the homes of fans and to be developing a promotion that appealed specifically to the ‘Trek’ fan.”
The "phaser remote" offer will be Limited to available supplies. It carries a reported $69.95 retail value.
Source: This Week In Consumer Electronics