Andre Yoskowitz
30 Dec 2007 18:04
According to The New York Times, Apple's upcoming video rental service will debut with more than just Fox onboard. Citing "several people familiar with the negotiations", the paper has said that when Fox appears on stage at "Macworld" on January 14th, they will be joined by a few other companies whose names are not being leaked.
A plausible choice would be Disney for starters as Apple CEO Steve Jobs is on the company's board of directors. Disney is also the only company currently selling new release movie titles on iTunes. Other studios only sell older titles or just television shows.
Rentals have been one of the greatest public demands for iTunes and it seems that even after criticizing rentals in the past, Jobs had to bite the bullet. On the plus side for him though, the rental service should help the struggling Apple TV.
Source:
Electronista