NBC gives away almost 10,000 tv episodes at CES

Rich Fiscus
19 Jan 2008 23:32

At this year's Consumer Electronics Show in Las Vegas NBC Universal (NBCU) experimented with making their TV shows available from kiosks setup by Mediaport Entertainment. Mediaport was hoping to make a deal to add NBC shows as an option for their kiosks, which already offer music that can either be burned to CD or downloaded directly to mobile devices compatible with Microsoft's PlaysForSure DRM.
According to NBC, CES visitors downloaded nearly 10,000 shows to complimentary memory sticks. The shows featured DRM customized by NBCU to allow it to be played for up to 14 days.
NBC Universal needed us to create a simple to use, quick-to-download, system that would give the consumers the ability to enjoy the NBCU content while maintaining the intended DRM of the programming," said John Butler, president of Mediaport. “That’s exactly what Mediaport delivered.”
There's been no word on whether NBC content will be coming to a kiosk near you, but no doubt this experience has them seriously considering it.

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