James Delahunty
6 Mar 2008 16:47
Circuit City has tripled the period in which a customer can return a HD DVD player from the previous and standard 30 days to 90 days. The move is made at a time when the industry is moving rapidly to the Blu-ray Disc format after Toshiba discontinued production of HD DVD equipment. Circuit City spokesman Jim Babb said the company is seeking to "take care of its customers" during this period.
"The recent resolution of the next generation of video disc formats is an important and singular development in the marketplace," Babb said. Now that the industry has largely settled on a single option for distribution of high-definition video content on DVD-sized discs, consumers can buy hardware with more confidence than before.
The fall of the HD DVD format does however leave over 1 million customers worldwide with players that will have no new content coming for them very soon. Some however have chosen to buy up the remaining HD DVD player stocks for their DVD upscaling capabilities, or have ordered HD DVD titles that have dropped dramatically in price.