Andre Yoskowitz
7 Aug 2008 14:05
During his keynote speech at this week's Gamefest UK event, David Gosen, Microsoft's VP of strategic marketing in Europe confirmed that his company will be investing heavily in the European market to make sure the Xbox 360 console becomes the "region's console of choice."
Gosen of course added that he believes the "Xbox is going to be the platform that wins this hardware generation," and that Europe was key.
"We're investing to win in Europe," he explained. "We can do better and we're incredibly well-placed to drive success in the region. We've got to make sure we tailor our resource needs to the games we are making."
A few of the company's plans including investing heavily in the Xbox Live's Marketplace and Arcade as well as external studio development.
"We're going to invest in more ways than we have before," Gosen noted.