Andre Yoskowitz
10 Dec 2008 0:16
According to figures from DisplaySearch, sales of standalone Blu-ray players (excluding the PS3) were up 300 percent week on week for the week of Thanksgiving including Black Friday.
The added demand was sparked by Sony and Samsung's decision to drop the price of their entry-level players to under $200 USD, says the firm.
Consumers purchased 147,000 players for the week and spent over $30 million USD, coming out to an average of $204 per player, a number lower than half of what consumers were paying last year during the same period.
25 percent of all video-disc player purchased for the period were Blu-ray players, added DisplaySearch.
"Blu-ray had a pretty good Black Friday," Paul Erickson, director of DVD and HD market research at DisplaySearch, added. "This is primarily due to one factor: sub-$200 pricing."