Andre Yoskowitz
3 Mar 2009 22:45
Warner Bros. has announced that they will support the high definition CBHD format in China, despite Sony's introduction of Blu-ray in the nation last month.
CBHD, short for China Blue High-Definition Disc and formerly known as CH-DVD (China High Definition DVD) is a next-generation optical disc based on HD DVD standards.
Titles will go on sale beginning in the next few months and will include Harry Potter 1-6, Golden Compass, Speed Racer, and Blood Diamond among others. Warner is the first Hollywood studio to support the format which has backing from local studios such as Chinese Corporation, China Film Group, and Huayi Brothers Company.
“These large areas of unusually high-definition picture quality and sound will be the first to come to China,” added Warner Home Entertainment Co., Ltd. Managing Director Fang Lin. “Warner has been recorded for the Chinese family provide the most perfect home entertainment experience. This time, we will strive to support high-definition technology in China to implement to enable them to ordinary consumers as soon as possible to enter the Chinese family.”
Players will go into more mainstream release soon as well, retailing for the equivalent of $290 USD. Discs will range in price from $7.25 to 10.15 USD, depending on the popularity and age of the title.