Andre Yoskowitz
3 Apr 2009 17:36
According to Sony America head marketing executive John Koller, PlayStation 3 and PSP sales will rise 15 percent over the upcoming fiscal year. The current fiscal year for Sony ended March 31st.
"We've been very bullish on PSP," Koller said in an interview. "We had our largest sales year ever last year, and we’d look to go about 10-15 per cent north of that this year.
"It's for a number of reasons, but primarily because of the entertainment packs and line-up of software that's coming. The software line-up alone should drive a lot of hardware sales.
"For PS3 I'll stay general as well, but we also had our best sales year for PS3 last year and we'll look to go north of that by a similar percentage.
"That's being driven by, in a lot of ways, our first-party software line-up, which is outstanding, but there's some third-party titles coming. The line-up's very strong."
Koller added: "What I mentioned there was North America-focused, but you could probably extrapolate that globally as well."