James Delahunty
17 Apr 2009 20:29
According to a report issued by Forrester on Friday, Apple's customer satisfaction is remarkably high in several categories, while Dell's is notably low. A market research report was compiled from 4,500 surveys to measure consumers' overall satisfaction with computer manufacturers in different areas. The results clearly put Apple on top, with an 80 percent consumer satisfaction rating.
Gateway came in second place with 66 percent, showing the considerable lead Apple somehow has attained over its rivals. Hewlett-Packard and Compaq weren't two far behind in third and fourth place, achieving a 64 percent and 63 percent consumer satisfaction rating, respectively. Coming in dead last, with 58 percent consumer satisfaction rating, is none-other than Dell.
The ratings were made up from three categories; Useful, Easy to Use, and Enjoyable. While Apple scored well in all three - with 82 percent approving in the Useful category, 86 percent approving in the Ease of Use and 72 percent approving in the Enjoyable category - Dell set the low mark as being the only manufacturer to receive below 50 percent, when it got 47 percent in the Enjoyable category.