Andre Yoskowitz
14 Jun 2009 23:20
Jon Lech Johansen, known notoriously as “DVD Jon” for his work in cracking the CSS encryption on DVDs, has this week put up an advertisement that directly mocks Apple.
The ad campaign, placed conveniently across from an Apple store in San Francisco, promises that Johansen's doubleTwist software is “The Cure for iPhone Envy.”
Additionally, the ad says “Your iTunes library on any device in seconds.” The ad is 15-feet wide.
“We’re trying to convey you don’t need to get an iPhone to have a great media experience,” Johansen adds. DoubleTwist has just gone beta for Windows and has been available for Macs for a few months.
doubleTwist allows users to share all their music, video and pictures easily and more efficiently with all their media devices. As the about page reads: "Our vision is simple: to create a unifying media platform that connects consumers with all their media and all their devices, regardless of whether they are online or offline."