Andre Yoskowitz
18 Jun 2009 1:41
According to analysts at Citigroup, the in-game advertisement market should reach $1 billion USD in revenue by 2014, marking a 40 percent growth from the current market, an expected $600 million revenue for 2009.
The report states that "in-game ads have higher engagement" than traditional ads used online and that "advertisers' appetite for in-game marketing appears to be increasing."
Citi expects to see the large growth in the PC gaming space, as well as in games played online.
The report is the second in recent weeks to forecast revenue for the up-and-coming in-game advertisement market, with PricewaterhouseCooper estimating a significantly higher jump to $1.4 billion USD by 2013.