Andre Yoskowitz
19 Jun 2009 17:05
Activision CEO Bobby Kotick has suggested today that the publisher may be forced to drop support of the PlayStation 3 console if Sony does not slash the price of the system, and soon.
"They have to cut the price, because if they don't, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony," said Kotick.
"When we look at 2010 and 2011, we might want to consider if we support the console — and the PSP [portable] too."
Activision paid over $500 million USD in royalties to Sony in 2008.
Adds Kotick: "I'm getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don't make it easy for me to support the platform.
"It's expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation."
In the report Activision did note however that they expect the launch of Call of Duty: Modern Warfare 2 to be the "biggest entertainment launch of all time," despite lagging software sales this year.