Apple plans to offer pre-made ringtones for iPhone

James Delahunty
6 Sep 2009 0:39

At Apple's press event next week, the company is expected to add pre-made ringtones for iPhones, available from iTunes. The company is hoping to get a cut of the (strangely) large revenues generated each year through the sale of ringtones. Analysts expect that pre-made ringtones could be available directly from iTunes for about $1.29.
Currently, users can buy tracks from iTunes and pay an additional 99c to get a 30 second clip of the track to use as a ringtone. Apple's new ringtones service would be a higher price at $1.29, but lower when you add the original cost of the track.
Research firm SNL Kagan reported that in 2007, sales of ringtones amounted to $714 million, but fell to $541 million the next year. Perhaps more users are realizing that unless you are using a phone with heavy restrictions that you cannot lift, you can create ringtones rather easily out of your music collection.
Even in iTunes already, you can cut a track up to 40 seconds, save it as AAC (results in file with m4a extension) and just change its extension to .m4r, open with iTunes and then sync ringtones to iPhone.

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