Andre Yoskowitz
17 Nov 2009 15:04
Microsoft's latest search engine incarnation Bing continues to gain search engine market share, according to October comScore numbers.
From September, the search engine gained over five percent, jumping from 9.4 share to 9.9 percent, mainly at the expense of Yahoo, which fell from 18.8 percent to 18 percent.
Clear leader Google gained 1 percent to move from 64.9 percent share to 65.4.
Minor players Ask and AOL remained unchanged at 3.9 percent and 2.9 percent, respectively.
Bing gained for the fifth straight month, backed by a $100-million dollar ad campaign and promotion by Microsoft.