Andre Yoskowitz
15 Dec 2009 16:02
Note: Starting this week, we at AfterDawn are introducing a Video Daily segment relevant to the tech world and giving our users something a little "different."
AdweekMedia has announced that Apple has won the "Brand of the Decade" award among others in their publication's “Best of the 2000s” advertising awards. The company also did well in the publication's Reader's Choice Poll.
CEO Steve Jobs won "Marketer of the Decade," mainly due to his innovations in the digital music world (iPods) and in the smartphone market (iPhone). In the reader's choice poll, Jobs won by a large margin, garnering 51 percent of the vote. In second place was Larry Light of McDonalds.
For "Brand of the Decade" the margin wasn't as high, but Apple still ran away with it, beating out Google for the award, and in the reader's choice poll.
The iPod was given “"Product of the Decade"” by the magazine while the readers gave the award to the iPhone, followed by the iPod.
Continuing the same trend, the iPhone won "Digital Device/Platform of the Decade" in the reader's poll, however Facebook won the editor's choice.
“Marketing Innovation of the Decade” was given to viral videos by the editors, but the reader's gave it to, not surprisingly, iPhone apps.
Finally, Apple won “Campaign of the Decade” for its "Get a Mac" ads, which show Macs (played by Justin Long) as the "cool" kids while Windows machines are virus-prone, and "un-cool." The reader's chose the anti-cigarette "Truth" ads for the award.