Andre Yoskowitz
22 May 2010 21:47
Yesterday, we reported that four popular movie theaters in New York City had announced the ticket prices for the upcoming Shrek Forever After and for the first time ever, the IMAX 3D prices had reached the $20 threshold.
The theaters reported were the AMC Kips Bay, AMC Loews 34th street, AMC Loews Lincoln Square, and the AMC Empire 42nd street.
AMC now says the prices were incorrect, however, and the any online buyers who purchased for $20 can "visit guest services for a refund."
Reads the company's statement: "Unfortunately, a limited number of theaters posted incorrect pricing for ‘Shrek Forever After,’ which we immediately corrected. Any guest who purchased a ticket at the incorrect price can visit guest services for a refund."
I can confirm the price retraction, as checking the Lincoln Square theater, I was told the price was $19 for the showing.
While we may have not hit the $20 price point yet, at $19 now and rising, it is only a matter of time.