O2 to end unlimited data plans for iPhone customers, as well

Andre Yoskowitz
10 Jun 2010 13:07

Just like AT&T is doing in the United States, O2 has announced it will be ending its unlimited data plans before the launch of the Apple iPhone 4, as well.
O2 says that 97 percent of users will not "notice the difference" and will actually save money. The carrier also says that there are really only 2000 or so subscribers on their network that use "extraordinarily" high amounts of bandwidth every month.
Going even further, O2 says 1 percent of its smartphone users use a whopping 36 percent of all mobile data traffic, and that those users are mainly iPhone owners.
Instead of unlimited, users can now buy 500MB, 750MB or 1GB data packages, each of which includes unlimited Wi-Fi time via The Cloud and BT's OpenZone services.
Just like with AT&T, anybody currently with an iPhone contract can still use unlimited bandwidth until the end of their contract but new users will not be as lucky.
Anybody afraid of going over the bandwidth they purchase can check their data consumption on the O2 site.

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