Andre Yoskowitz
2 Jul 2010 14:19
World of Warcraft lead designer Tom Chilton has suggested this week that Blizzard may eventually move the extremely popular game to a free-to-play model.
Says Chilton: "At some point, it may not make sense for us to have a subscription fee."
That being said, the developer was quick to note that his suggestion was on a very long time frame, if it was to happen at all. "We’re not spending a lot of time thinking about it. It’s not something that’s a reality for us in the near future."
Other major MMO games such as The Lord of the Rings Online and Dungeons and Dragons Online have recently moved to a free-to-play model, choosing to make money off weapon and clothing upgrades for characters as well as other digital items.
When asked about their movies, Chilton responded: "I feel like they’re doing that to compete with other games that are on a similar subscriber level to what they were at. I imagine that when one of them went free to play it cannibalised some of the other subscribers. I can definitely imagine that being the case with World of Warcraft. If another game comes along and blows us away it may not make sense for us to have a subscription fee. Or even further down the line, when we have another MMO out."