Andre Yoskowitz
27 Oct 2010 22:22
Barnes & Noble has introduced the new Nook Color e-reader this week, hoping to gain an advantage over the rival Amazon Kindle in the quickly growing e-reader market.
The Nook Color will use an IPS LCD screen, the same type of display used by the Apple iPad.
Barnes & Noble's new Nook Color will be 7-inches, run Android 2.1, and have eight-hour battery life per charge. Current Nooks and Kindles (using e-ink displays) have battery lives as long as two weeks per charge.
The display will have 1024x600 resolution with 16 million colors.
Additionally, the device has Wi-Fi (but lacks 3G), 8GB of internal storage and a microSD slot.
The Nook Color will also launch with deals with magazine publishers, a strong advantage over black-and-white e-readers.
Available at Best Buy, Wal-Mart and online starting November 19th, the e-reader will cost $250.