Vudu starts 'Toy Story 3' digital copy promotion with physical purchase

Andre Yoskowitz
3 Nov 2010 23:02

Wal-Mart and Vudu have announced this week that all buyers of physical copies of the new release Toy Story 3 from Wal-Mart will receive a free digital copy from Vudu.
The only catch is you will need to purchase the Special Edition 3-Disc Set on either DVD or Blu-ray. Single-disc sets are not included in the promotion.
Buyers can play their Vudu digital copy anywhere with an Internet connection, including via Blu-ray players, the Boxee Box and other set-tops.
The new offer seems to be following a trend started by Amazon last year with the launch of Disc+ which gives users a free digital copy of over 10,000 titles when they are purchased through Amazon.
Wal-Mart acquired Vudu last year.

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