Andre Yoskowitz
1 Apr 2011 3:05
The major movie studios, Warner, Sony, Universal and Fox have agreed to launch a new VoD service that will allow for rentals of movies that are still in theaters, or those that are just finishing their runs.
Dubbed "Home Premiere," the studios will offer movies 60-days after their theatrical launch, and at $30 a piece.
The viewing period will be 48-72 hours, depending on the studio behind the release.
Home Premiere will launch next month through DirecTV exclusively. Some cable companies, like Comcast, will get the service soon, as well.
The first two movies available will be "Unknown" and "Just Go With It," says Variety.